Prudential Financial

One of the largest U.S. life insurers and financial services firms, ranked consistently in the Fortune 50 and a major global asset manager through PGIM.

Prudential Financial, Inc. is one of the largest financial services companies in the United States, with operations spanning life insurance, annuities, retirement-related services, mutual funds, and investment management. Founded in 1875 and headquartered in Newark, New Jersey, Prudential serves millions of individual and institutional customers across the U.S. and internationally. The company is widely recognized for its iconic 'Rock' brand identity and has maintained a strong consumer brand presence for over a century. From a marketing and advertising perspective, Prudential is a major advertiser in the financial services category, investing heavily in brand campaigns across television, digital, and out-of-home media. Its marketing efforts focus on retirement readiness, life insurance awareness, and financial wellness — targeting both individual consumers and employer-sponsored plan participants. Prudential has run notable long-form content and data-driven campaigns, including its 'Bring Your Challenges' brand platform. Prudential operates through several business segments including PGIM (its global investment management arm), U.S. Businesses (individual life, group insurance, and retirement strategies), and International Businesses. With over $1 trillion in assets under management, Prudential is a Fortune 500 company and one of the most recognized names in financial services globally.