Apollo Global Management

Major global alternative investment manager with significant digital media and AdTech assets through Yahoo ownership

Apollo Global Management is a leading global alternative investment manager with approximately $696 billion in assets under management as of 2024. While Apollo itself is not primarily an AdTech company, it has played a significant role in the AdTech ecosystem through its ownership of Yahoo, which it acquired from Verizon Media (formerly Oath) in 2021 for approximately $5 billion. This acquisition brought Apollo control over a major digital media and advertising technology portfolio that includes Yahoo's various properties and AOL. Through its ownership of Yahoo, Apollo indirectly controls significant advertising technology infrastructure including demand-side platforms (DSPs), supply-side platforms (SSPs), and a substantial advertising network. Yahoo's advertising business serves both advertisers and publishers with programmatic advertising solutions, native advertising, search advertising, and display advertising across its owned-and-operated properties and partner sites. However, it's important to note that Apollo operates primarily as a private equity and alternative asset management firm, with Yahoo being one portfolio company among many diverse investments across credit, private equity, and real assets.