Apollo provides alternative investment solutions across credit, private equity, and real assets, with its Yahoo holdings offering scale and diversified advertising technology capabilities in the digital media ecosystem.
Last updated Feb 8, 2026
Major global alternative investment manager with significant digital media and AdTech assets through Yahoo ownership
Apollo Global Management is a leading global alternative investment manager with approximately $696 billion in assets under management as of 2024. While Apollo itself is not primarily an AdTech company, it has played a significant role in the AdTech ecosystem through its ownership of Yahoo, which it acquired from Verizon Media (formerly Oath) in 2021 for approximately $5 billion. This acquisition brought Apollo control over a major digital media and advertising technology portfolio that includes Yahoo's various properties and AOL. Through its ownership of Yahoo, Apollo indirectly controls significant advertising technology infrastructure including demand-side platforms (DSPs), supply-side platforms (SSPs), and a substantial advertising network. Yahoo's advertising business serves both advertisers and publishers with programmatic advertising solutions, native advertising, search advertising, and display advertising across its owned-and-operated properties and partner sites. However, it's important to note that Apollo operates primarily as a private equity and alternative asset management firm, with Yahoo being one portfolio company among many diverse investments across credit, private equity, and real assets.