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XR Extreme Reach

XR Extreme Reach

Ad Creative Management & Distributionxr.global

XR gives brands, agencies and studios a single platform to manage video ad creative, distribute it across TV, streaming and digital outlets, and handle talent and production crew payments — eliminating fragmented workflows across the video advertising supply chain.

Latest · XR Launches XR ONE, the First Platform Connecting Every Stage of Advertising Operations· Jul 15

Last updated Oct 11, 2026 by ATDb automated enrichment · Connections updated Oct 11, 2026

Founded
2008
HQ
Dedham, Massachusetts, United States
Owned by
Gamut Capital Management (investor)
Connections
7

AI-drafted from public sources19 sources cited

At a glance

Employees
501-1000
1integrations3competitors1corporate family
Creative Management PlatformMarketing TechnologyVideo Technology

About

Leading end-to-end video ad creative management and distribution platform, with a unique combination of ad delivery and talent/crew payment processing across TV, streaming and digital

XR Extreme Reach runs a platform that brands, agencies and studios use to manage video ad creative, deliver ads to TV, streaming and digital outlets, and pay talent and production crews. The company rebranded from Extreme Reach to XR in January 2024. It says it works with more than 1,000 brands, agencies and studios in 130 countries.

Business model

SaaS / Platform

Target market

Enterprise

What they offer

  • Creative Asset Management

    Centralised repository for storing, versioning and managing video ad creative assets across brands, agencies and studios

  • Ad Distribution

    Delivery of video ads to linear TV, connected TV, streaming platforms and digital channels globally

  • Talent & Residuals Payment

    Processing of talent payments, residuals and production crew payroll tied to ad usage and distribution

  • Rights Management

    Tracking and management of talent rights and usage terms associated with video ad creative

Key features

End-to-end video ad creative lifecycle managementMulti-channel ad delivery (linear TV, CTV, streaming, digital)Integrated talent and crew payment processingRights and residuals trackingGlobal reach across 130 countriesSupport for more than 1,000 brands, agencies and studios

Use cases

Distributing video ad campaigns across TV and streaming from a single platformManaging multiple versions of video creative for different markets and formatsProcessing talent residuals and usage payments tied to ad distributionCentralising creative asset storage and versioning for large advertisersCoordinating ad delivery between agencies, brands and media outlets globally

Customer segments

Global brands and advertisersAdvertising agencies and holding companiesProduction studiosBroadcasters and streaming platforms (as delivery endpoints)

Tech & specs

Technology stack

Cloud-based SaaS platformVideo transcoding and format conversionAPI integrations with media outlets and ad systems

Security & compliance

SOC 2

Deployment

Cloud

API

Yes

Corporate history
  1. 2008 · Founded
How it came together
  • 2021·Merged → XR Extreme Reach↗
  • 2024·Rebranded → XR Extreme Reach↗
See the full lineage →
Connection details
See alternatives to XR Extreme Reach

Explore further

3 views
On the AtlasCreative & DCOOn the Mapby country + regionOn the GraphNetwork around XR Extreme Reach