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XR Extreme Reach

XR Extreme Reach

Dedham, Massachusetts, United States · Founded 2008

501-1000 employees

Sourced & current · updated Oct 11, 20262 of 2 facts verifiedWebsite

XR Extreme Reach runs a platform that brands, agencies and studios use to manage video ad creative, deliver ads to TV, streaming and digital outlets, and pay talent and production crews. The company rebranded from Extreme Reach to XR in January 2024.

Where they sit

Stack tier: Infrastructure & Data (B)

Creative Management PlatformMarketing TechnologyVideo Technology

Leading end-to-end video ad creative management and distribution platform, with a unique combination of ad delivery and talent/crew payment processing across TV, streaming and digital

Ownership

Subsidiaries

Competitors

Pre-call brief from ATDb — sourced from the live database, current as of Oct 11, 2026. Not a static screenshot.