Strategy&

Tier-1 global strategy consultancy operating within PwC, competing directly with McKinsey, BCG, and Bain for top-level strategic mandates

Strategy& is the global strategy consulting business of PwC, operating as a distinct and prestigious advisory brand within the PwC network. Originally founded as Booz Allen Hamilton, the strategy consulting lineage traces back over a century. Following the split of Booz Allen Hamilton into two separate entities, the commercial consulting arm became Booz & Company, which was then acquired by PwC in April 2014 in what was at the time the largest consulting acquisition in PwC's history, valued at over $1 billion. It was subsequently rebranded as Strategy& to differentiate it from Booz Allen Hamilton, which retained rights to the 'Booz' name. Strategy& operates as a tier-1 strategy consultancy, advising C-suite executives and boards on corporate strategy, transformation, mergers and acquisitions, digital strategy, and organizational design. It competes directly with McKinsey & Company, Boston Consulting Group (BCG), and Bain & Company for high-stakes strategic mandates across industries including financial services, energy, healthcare, technology, and consumer goods. Its integration within PwC enables powerful cross-selling with PwC's broader Advisory, Tax, and Assurance practices, including Customer Transformation services. While Strategy& is not primarily an AdTech firm, it advises media, technology, and advertising industry clients on strategic matters including digital transformation, data monetization, and platform strategy. Its significance in the broader marketing and advertising ecosystem lies in its influence on how large enterprises shape their technology investment strategies, agency relationships, and data-driven marketing capabilities.