AdLand

Niche leader and longest-running online advertising archive with an unmatched depth of historical ad content, particularly Super Bowl commercials

AdLand (adland.tv) is one of the oldest and most comprehensive advertising archives on the internet, founded in 1996 by Swedish creative director Åsk Wäppling. Originally launched as a passion project and community hub for advertising professionals, it grew into a massive repository of commercials, print ads, and industry commentary spanning nearly three decades. Its collection of over 80,000 ads includes what is widely regarded as the most extensive publicly accessible archive of Super Bowl commercials available online. The platform serves as both a historical reference tool and a creative inspiration resource for advertising professionals, marketers, creatives, and researchers. Beyond its archive function, AdLand built a reputation for sharp, opinionated industry commentary and criticism, making it a cult favorite among ad industry insiders. The site's longevity and depth of catalog give it a unique position that no newer entrant can easily replicate. In April 2025, AdLand was acquired and relaunched by Marketecture Media, the media and intelligence company founded by Ari Paparo and colleagues. This acquisition signaled a renewed investment in the platform's future, with Marketecture's AdTech industry expertise likely to bring new editorial direction, monetization strategies, and audience development to the storied archive. Under new ownership, AdLand continues to operate as an active destination for ad industry professionals seeking creative reference, historical context, and industry news.