Marketecture Live

Boutique, editorially credible AdTech conference series targeting senior practitioners in the US market

Marketecture Live is the in-person conference arm of Marketecture Media, the AdTech-focused media and education company founded by industry veteran Ari Paparo. The event series is designed to convene senior advertising technology practitioners, brand marketers, agency leaders, and publishers for focused, high-signal discussions on the evolving digital advertising landscape. Events are monetized primarily through sponsorships from AdTech vendors seeking access to a qualified, senior audience. The New York edition has been running since early iterations, with Marketecture Live III themed 'Consumers in Control' scheduled for March 10–11, 2026 at The Glasshouse in New York City. The series expanded geographically with Marketecture Live: Chicago, set for September 23, 2026 at Morgan MFG. The format reflects Marketecture Media's broader editorial philosophy: cutting through vendor noise to deliver practitioner-grade insight in an intimate, curated setting. Within the AdTech conference ecosystem, Marketecture Live competes with larger events like Advertising Week and Cannes Lions but differentiates itself through its niche focus, editorial credibility, and the strong personal brand of its founder. The series serves as both a revenue stream and a brand-building vehicle for Marketecture Media's broader portfolio of podcasts, newsletters, and research content.