Cognito Forms enables advertising technology through survey & research
Cognito Forms occupies a competitive position in the online form builder market by targeting the middle segment between basic form tools and enterprise-grade solutions. The platform differentiates itself through advanced features like conditional logic, calculations, and repeating sections at accessible price points, appealing to organizations that have outgrown simple form builders but require sophisticated functionality without enterprise-level complexity or cost.
B2B SaaS with B2C components View similar →
Cognito Forms is a cloud-based form builder and data collection platform that empowers organizations to create sophisticated online forms, surveys, and workflows without requiring technical expertise. Founded as a solution to bridge the gap between simple form builders and complex enterprise systems, the platform has established itself as a versatile tool for businesses seeking to digitize their data collection processes. The company's core offering combines intuitive drag-and-drop functionality with advanced capabilities including conditional logic, complex calculations, repeating sections, and integrated payment processing, enabling users to build everything from basic contact forms to intricate multi-page applications. The platform serves a diverse customer base spanning small businesses, nonprofits, educational institutions, and enterprise organizations across various industries. Cognito Forms differentiates itself in the competitive online forms market through its commitment to providing enterprise-grade features at accessible price points, making sophisticated form functionality available to organizations of all sizes. The company's emphasis on user experience ensures that non-technical users can leverage powerful features while maintaining the flexibility required for complex business processes. Cognito Forms has positioned itself as a comprehensive alternative to both basic form builders and expensive enterprise solutions, focusing on delivering value through continuous feature development and responsive customer support. The platform's architecture supports seamless integrations with popular business tools, enabling organizations to incorporate form data into their existing workflows and systems. As businesses increasingly prioritize digital transformation and remote operations, Cognito Forms continues to evolve its offering to meet the growing demand for flexible, secure, and scalable data collection solutions.
Last updated: 11/7/2025