Automated serverless data infrastructure that eliminates the operational complexity of building and maintaining data pipelines, enabling data teams to focus on analytics rather than infrastructure management.
Last updated Feb 8, 2026
Niche player in serverless data pipeline automation, acquired by Cloudera in 2020
Datacoral was a serverless data infrastructure platform founded to automate and simplify the entire data lifecycle for modern businesses. The company provided a managed data pipeline solution that handled data ingestion, transformation, orchestration, and monitoring, built on top of AWS infrastructure. While not strictly an AdTech company, Datacoral served the broader data infrastructure market that includes AdTech companies needing to process and analyze large volumes of advertising and customer data. The platform was designed to eliminate the operational overhead of building and maintaining data pipelines, allowing data teams to focus on analytics rather than infrastructure management. In 2020, Datacoral was acquired by Cloudera, a major enterprise data platform company, and its technology was integrated into Cloudera's DataFlow offerings. The acquisition reflected the growing importance of automated, cloud-native data pipeline solutions in the enterprise data management landscape.
Serverless orchestration engine for automating data workflows from ingestion to transformation
Library of connectors for common data sources and destinations including databases, data warehouses, and SaaS applications
Built-in monitoring and alerting for data quality, pipeline health, and operational metrics
Automated data discovery and cataloging for improved data governance and lineage tracking