Integrate.io

Mid-market data integration platform competing with Fivetran and Matillion, differentiated by low-code usability and broad connector library

Integrate.io (formerly Xplenty) is a cloud-native data integration platform offering ETL, ELT, reverse ETL, and CDC (Change Data Capture) capabilities. The platform enables data engineers and analysts to build and manage data pipelines without extensive coding, connecting hundreds of data sources to modern cloud data warehouses like Snowflake, BigQuery, and Redshift. The company rebranded from Xplenty to Integrate.io around 2021 to reflect its broader data integration mission. In the AdTech ecosystem, Integrate.io serves marketing and advertising teams by enabling seamless data flows between ad platforms, CRMs, analytics tools, and data warehouses. Its low-code/no-code interface makes it accessible to business users while still offering the depth required by technical teams. The platform supports use cases such as marketing analytics, customer data unification, and campaign performance reporting. Integrate.io has expanded its capabilities through acquisitions, including the purchase of Rivery, a data pipeline platform, which strengthened its reverse ETL and real-time data movement offerings. The company is positioned in the mid-market to enterprise segment, competing with players like Fivetran, Stitch, Matillion, and Airbyte. It is backed by venture funding and operates as an independent SaaS company.