UpToDate

Market leader in clinical decision support and evidence-based medical information

UpToDate is a leading evidence-based clinical decision support resource used by healthcare professionals worldwide. The platform provides comprehensive, peer-reviewed medical information across multiple specialties, helping clinicians make informed decisions at the point of care. Founded by physicians, UpToDate synthesizes the latest medical research and clinical guidelines into practical recommendations that are continuously updated by a global network of physician authors and editors. UpToDate operates as a subsidiary of Wolters Kluwer Health, having been acquired in 2008. The platform serves over 2 million clinicians across more than 190 countries and is available in hospitals, medical schools, and individual practices. While UpToDate is not an AdTech company, it operates in the healthcare information technology and clinical decision support space, providing subscription-based access to its comprehensive medical knowledge database. The platform's value lies in its rigorous editorial process, continuous content updates (with over 10,000 updates monthly), and integration capabilities with electronic health record (EHR) systems. UpToDate has become a standard reference tool in medical education and clinical practice, known for its evidence-based approach and practical clinical recommendations that help improve patient care outcomes.