Fastly Image Optimizer
SubsidiaryDelivers real-time image optimization and transformation at the edge to improve website performance, reduce bandwidth costs, and enhance user experience across global audiences.
Last updated Feb 18, 2026 by AI Enrichment
- Industry
- Content Delivery Network / Edge Computing
- Business Model
- SaaS
- Target Market
- Enterprise, Mid-Market
- Employee Count
- 501-1000
- Funding
- $219M
- Revenue Range
- $400M-$500M
- Stock Symbol
- FSLY
- Parent Company
- Fastly, Inc.
- API Available
- Yes
Market Position
Leading edge cloud platform provider with image optimization as a value-added service
Overview
Fastly Image Optimizer is a feature/product offering from Fastly, Inc., a leading edge cloud platform provider. It is an image optimization service that automatically transforms, optimizes, and delivers images at the edge of Fastly's global content delivery network (CDN). The service enables real-time image manipulation including resizing, cropping, format conversion, and compression to improve website performance and user experience. While not strictly an AdTech product, it plays a supporting role in the digital advertising ecosystem by enabling faster page loads and better ad viewability, which are critical metrics for publishers and advertisers. The service is integrated into Fastly's broader edge computing and CDN platform, serving customers who need to deliver optimized visual content at scale across web and mobile properties.
Products & Features
Fastly Image Optimizer
Real-time image transformation and optimization service that resizes, crops, converts formats, and compresses images at the edge
Dynamic Image Manipulation
URL-based image transformation parameters for on-the-fly image adjustments
Format Conversion
Automatic conversion to modern formats like WebP and AVIF based on browser support
Smart Compression
Intelligent compression algorithms that balance image quality with file size reduction
Key Features
Real-time image transformation at edge locationsAutomatic format optimization (WebP, AVIF)Dynamic resizing and cropping via URL parametersQuality and compression controlDevice-aware image deliveryIntegration with Fastly CDNLow latency image processingBandwidth optimization
Use Cases
E-commerce product image optimizationMedia and publishing content deliveryResponsive web design image adaptationMobile app image optimizationDigital advertising creative optimizationSocial media platform image handlingBandwidth cost reduction for high-traffic sites
Customer Segments
Digital publishersE-commerce platformsMedia and entertainment companiesSaaS applicationsEnterprise websitesMobile app developers