MedData Group
MedData Group is a healthcare data company specializing in providing detailed professional data on healthcare providers (HCPs) to support digital marketing across multiple channels, offering demographics, firmographics, clinical behavior, and full contact data including email and digital IDs.
Last updated Oct 5, 2026 by the ATDb Editorial Team
AI-drafted from public sources4 sources cited
At a glance
- Employees
- 51-200
- Revenue
- $10M-$50M
About
Specialized healthcare data and multichannel marketing solutions provider focused on HCP and patient audience targeting for pharma and life sciences
MedData Group is a healthcare data company specializing in providing detailed professional data on healthcare providers (HCPs) to support digital marketing across multiple channels, offering demographics, firmographics, clinical behavior, and full contact data including email and digital IDs. Its database covers over 3.5 million US healthcare professionals, and through an identity resolution partnership with LiveRamp, the company enables clients to run compliant digital advertising campaigns across hundreds of AdTech platforms at scale. Beyond its standard audience segments, MedData Group builds highly customized audiences tailored to pharmaceutical and medical device advertisers, with options such as NPI# match lists, clinical behavior segmentation based on prescription or diagnosis data, and HCP referral patterns. Its HCP Digital Insights product advances campaign measurement by delivering granular, individual-level reporting tied to each provider's National Provider Identifier (NPI), while remaining compliant with Digital Advertising Alliance (DAA) and Interactive Advertising Bureau (IAB) regulations. MedData Group's primary customers are pharmaceutical brands and their associated advertising agencies. Source 1: liveramp.com — MedData Group Source 2: infinity-2.com — Data Quality, Part 3 of 4 with Bill Reinstein, CEO ... Source 3: pm360online.com — PM360 2018 Innovative Product HCP Digital Insights from ...
Business model
Data & Managed Services
Target market
Enterprise
What they offer
HCP Data Solutions
Comprehensive database of verified healthcare professional contact and demographic information for targeted outreach and segmentation
Patient Audience Targeting
HIPAA-compliant patient-level audience segments derived from claims and health data for condition-specific campaign targeting
Multichannel Campaign Execution
Managed campaign services spanning email, direct mail, digital display, and programmatic channels for HCP and patient audiences
Programmatic Advertising Enablement
Audience data activation for programmatic media buying, enabling pharma brands to reach HCPs and patients across digital inventory
Data Licensing
Licensing of healthcare professional and patient audience data for use within clients' own marketing and CRM platforms
Analytics & Reporting
Campaign performance analytics and audience insights to measure reach, engagement, and optimization opportunities
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Limited