Alliant

Independent data cooperative and audience provider serving direct marketers, agencies, and media companies with privacy-compliant consumer data for targeting and activation.

Alliant is an independent data company specializing in consumer audience data, predictive analytics, and data-driven marketing solutions. Founded in 2000 and headquartered in Brewster, New York, Alliant operates a proprietary data cooperative and maintains a large database of consumer transaction and behavioral data sourced from direct marketers, retailers, and other data contributors. This cooperative model allows members to contribute their own customer data in exchange for access to a broader, enriched dataset for prospecting and targeting purposes. Alliant serves a wide range of clients including direct marketers, agencies, publishers, and brands seeking to identify and reach high-value consumer audiences across digital and offline channels. The company's core offerings include audience segments for programmatic advertising, direct mail targeting, email marketing, and omnichannel campaign activation. Alliant's data assets are particularly strong in areas such as purchase behavior, financial propensity, and consumer lifestyle attributes, making it a go-to resource for performance-focused marketers. In the competitive data and identity landscape, Alliant differentiates itself through its cooperative data model, which provides scale and recency, as well as its focus on privacy-compliant, deterministic data. The company integrates with major demand-side platforms, data management platforms, and clean room environments, enabling seamless activation across the digital advertising ecosystem. Alliant competes with other data providers and data cooperatives such as Acxiom, Epsilon, and Wiland.