Infolinks Media’s Bob Regular: Real-Time Intent Signals Are ‘Precious’ Compared to ‘Stale’ Modeled Data

SAN JUAN, Puerto Rico — Live engagement signals that capture actual audience presence and activity provide superior value compared to modeled data that becomes stale over weeks of appending and processing. “The beautiful thing about us working directly with our publishers is we’re able to identify real-time intent, we’re able to identify real-time engagement signals,” [...]