Datawrapper

Leading data visualization tool for journalism and editorial content

Datawrapper is a data visualization software company that provides tools for creating charts, maps, and tables primarily for journalists, newsrooms, and data professionals. Founded in Germany, the company has established itself as a leading solution for quick, accessible data visualization that requires no coding skills. While not strictly an AdTech company, Datawrapper operates in the broader digital publishing and content creation ecosystem, serving media organizations and publishers who need to create engaging, interactive visual content for their audiences. The platform emphasizes ease of use, speed, and responsive design, making it particularly popular among news organizations and editorial teams working under tight deadlines. Datawrapper has been adopted by major media outlets worldwide including The Washington Post, The Guardian, and various other international news organizations. The company operates on a freemium SaaS model, offering both free and paid tiers to accommodate individual journalists, small newsrooms, and large media enterprises.