Datapine

Mid-market business intelligence platform with focus on ease of use and accessibility for non-technical users

Datapine is a business intelligence and data analytics software company that provides a cloud-based platform for data visualization, reporting, and analysis. While not strictly an AdTech company, Datapine serves marketing and advertising professionals among its broader business intelligence customer base, offering tools to analyze campaign performance, marketing metrics, and advertising ROI. The platform is designed to make data analysis accessible to non-technical users through intuitive drag-and-drop interfaces and pre-built templates. Datapine's solution enables organizations to connect multiple data sources, create interactive dashboards, and generate automated reports with predictive analytics capabilities. The company positions itself in the business intelligence market as a user-friendly alternative to more complex enterprise BI tools, targeting small to mid-sized businesses that need powerful analytics without requiring dedicated data science teams. In 2021, Datapine was acquired by RIB Software, a German construction technology company, and continues to operate as part of their digital solutions portfolio.