Datalicious

Datalicious is a specialized analytics and tag management platform that serves as a critical infrastructure partner for data-driven enterprises. The company focuses on solving the complex challenges associated with digital data collection, governance, and activation across fragmented marketing technology ecosystems. By providing both consulting expertise and proprietary technology solutions, Datalicious enables organizations to establish robust data governance frameworks, eliminate tag proliferation issues, and ensure data quality across their entire analytics infrastructure. The platform's core value proposition centers on bridging the gap between marketing technology implementation and data governance requirements. Datalicious helps enterprises audit their existing digital analytics implementations, identify data quality issues, optimize tag management configurations, and establish sustainable processes for ongoing data governance. Their solutions are particularly valuable for organizations managing complex marketing technology stacks that include multiple analytics platforms, customer data platforms, and marketing automation tools. Datalicious serves as a strategic partner for marketing operations teams, data governance professionals, and analytics leaders who require reliable, compliant, and actionable customer data. The company's expertise spans the entire data lifecycle—from initial collection through tag management systems to final activation in marketing and analytics platforms. By focusing on this critical but often overlooked aspect of the marketing technology stack, Datalicious helps organizations maximize their return on analytics investments while maintaining regulatory compliance and data accuracy standards.