Metabase

Leading open-source business intelligence platform with strong adoption among startups and mid-market companies

Metabase is an open-source business intelligence and data analytics platform founded in 2015 that enables organizations to visualize, query, and analyze data without requiring technical expertise. The platform combines traditional BI capabilities with modern features like AI-powered natural language querying, embedded analytics, and connections to over 50 data sources. While Metabase is not strictly an AdTech company, it serves the broader data analytics and business intelligence market, which includes AdTech companies that use it for campaign analytics, performance reporting, and data visualization. Metabase has gained significant traction with over 30,000 companies using its platform globally, offering both a free open-source version and commercial enterprise solutions. The company's approach democratizes data access by allowing non-technical users to create dashboards, generate reports, and explore data through an intuitive interface. Its embedded analytics capabilities also enable software companies to integrate data visualization directly into their products, making it a popular choice for SaaS platforms including those in the AdTech space.