Umami

Umami is a privacy-focused, open-source web analytics platform that provides website owners with essential traffic insights and user behavior metrics without compromising visitor privacy. Founded on principles of data minimalism and ethical data practices, Umami has positioned itself as a compelling alternative to traditional analytics solutions like Google Analytics, particularly for organizations navigating strict data protection regulations such as GDPR and CCPA. The platform's lightweight architecture ensures minimal impact on website performance while delivering real-time analytics through intuitive, clutter-free dashboards that prioritize actionable metrics over data complexity. The company operates on a dual-deployment model, offering both cloud-hosted SaaS solutions for rapid implementation and self-hosted options for organizations requiring complete data sovereignty. This flexibility has made Umami particularly attractive to privacy-conscious businesses, digital agencies, independent developers, and enterprises seeking compliant analytics solutions. The platform's open-source foundation has cultivated an active community of contributors who continuously enhance the product while maintaining transparency in data collection and processing methods. Umami's target market spans small to medium-sized businesses, digital agencies, independent developers, and enterprises, with particular strength in the European Union market and among privacy-forward technology companies. By eliminating the complexity and privacy concerns associated with enterprise analytics platforms while avoiding invasive tracking cookies, Umami represents a growing movement toward privacy-respecting business intelligence tools that balance analytical insights with ethical data practices.