Heap Analytics

Leading automatic event tracking platform, now part of Contentsquare's digital experience analytics suite

Heap (formerly Heap Analytics) is a digital insights platform that specializes in automatic event tracking and product analytics. Founded in 2013, Heap pioneered the concept of automatic data capture, eliminating the need for manual event instrumentation that traditional analytics platforms require. The platform automatically captures every user interaction on websites and mobile apps, allowing product teams to retroactively analyze user behavior without pre-defining events. In March 2023, Heap was acquired by Contentsquare, a leading digital experience analytics company, for a reported $800 million. This acquisition positioned Heap within a larger ecosystem focused on digital experience optimization and customer journey analytics. While Heap is often categorized adjacent to the AdTech ecosystem, it primarily serves as a product analytics and digital analytics platform rather than a pure advertising technology solution. Its core value lies in helping product teams, marketers, and data analysts understand user behavior, optimize conversion funnels, and improve digital experiences. The platform serves mid-market to enterprise customers across various industries including SaaS, e-commerce, financial services, and media companies. Post-acquisition, Heap continues to operate as part of Contentsquare's broader suite of experience analytics solutions.