Brandwatch Consumer Research

Leading enterprise social listening and consumer intelligence platform

Brandwatch Consumer Research is a leading social media listening and consumer intelligence platform that helps brands understand and engage with their audiences through analysis of online conversations. The platform aggregates data from millions of online sources including social media, blogs, forums, and news sites, using AI and machine learning to deliver actionable insights about brand perception, consumer sentiment, and market trends. Originally founded as an independent company, Brandwatch was acquired by Cision in 2021 for $450 million and continues to operate as a distinct product within Cision's portfolio of communications and marketing solutions. The platform serves enterprise brands, agencies, and market researchers who need to monitor brand health, track campaigns, understand competitive landscapes, and identify emerging trends. Brandwatch's technology processes billions of conversations in multiple languages, offering advanced analytics, image recognition, and demographic insights. The acquisition by Cision combined Brandwatch's social listening capabilities with Cision's media monitoring and PR tools, creating a comprehensive consumer intelligence and media monitoring solution. Today, Brandwatch remains a prominent player in the social listening and consumer intelligence space, competing with platforms like Sprinklr, Meltwater, and Talkwalker. The platform continues to evolve under Cision's ownership, maintaining its brand identity while benefiting from integration with Cision's broader suite of marketing and communications tools.