Brandwatch Consumer Research

A recognized leader in enterprise social listening and consumer intelligence, known for data breadth, AI-powered analytics, and robust API access

Brandwatch Consumer Research is one of the world's most powerful social listening and consumer intelligence platforms, enabling brands, agencies, and enterprises to monitor billions of online conversations across social media, news, blogs, forums, and review sites. The platform leverages advanced AI and natural language processing to surface actionable insights from unstructured data, helping organizations understand consumer sentiment, track brand health, identify emerging trends, and benchmark against competitors in real time. Brandwatch has long been recognized as a leader in the social analytics and consumer research space, serving thousands of global clients across industries including retail, CPG, financial services, healthcare, and technology. Founded in 2007 in Brighton, UK, Brandwatch grew rapidly to become one of the most respected names in social intelligence. The company expanded its capabilities significantly through acquisitions, including the purchase of Crimson Hexagon in 2018, which added powerful AI-driven audience analysis tools to its portfolio. In 2021, Cision acquired Brandwatch, integrating it into its broader PR and communications intelligence suite. Subsequently, Brandwatch was acquired by Cision's parent entity and later became part of the Meltwater ecosystem following further consolidation in the industry. Today, Brandwatch Consumer Research continues to operate as a distinct product and brand within the Cision group, offering enterprise-grade social listening, influencer marketing analytics, and consumer research capabilities. Its platform is widely used by marketing, PR, and insights teams to inform strategy, manage brand reputation, and drive data-driven decision-making. The product remains a benchmark in the social intelligence category, competing with tools like Sprinklr, Talkwalker, and Synthesio.