Brandwatch Consumer Research

Leading social listening and consumer intelligence platform, merged with Cision in 2021 to create comprehensive media monitoring solution

Brandwatch is a leading social media listening and consumer intelligence platform that helps brands understand and engage with their audiences through the analysis of online conversations. The company's platform monitors and analyzes billions of conversations across social media, news sites, blogs, forums, and review sites to provide actionable insights into consumer sentiment, brand perception, market trends, and competitive intelligence. Brandwatch serves as a critical tool in the MarTech and AdTech ecosystem by enabling brands to make data-driven decisions about marketing campaigns, product development, customer experience, and crisis management. In 2021, Brandwatch merged with Cision, a leading earned media software company and PR distribution service, creating a comprehensive consumer intelligence and media monitoring powerhouse. The combined entity operates under Cision ownership but maintains the Brandwatch brand for its social listening and consumer intelligence products. Brandwatch's technology leverages AI and machine learning to process vast amounts of unstructured data, offering features like image recognition, audience segmentation, influencer identification, and predictive analytics. The platform is widely used by enterprises across industries including retail, finance, technology, and consumer goods to optimize their marketing strategies and understand evolving consumer behaviors.