Interana

Mid-tier behavioral analytics provider focused on large-scale event data analysis

Interana was a behavioral analytics platform founded in 2014 that specialized in fast, interactive analysis of large-scale event data. The company provided self-service analytics tools that enabled product managers, data scientists, and business analysts to explore user behavior and answer complex questions about customer interactions in real-time. Interana's technology was built on a proprietary columnar database optimized for event data analysis, allowing companies to analyze billions of events quickly without requiring extensive technical expertise or data engineering resources. While not strictly an AdTech company, Interana served the broader digital analytics and product intelligence market, with applications in understanding user engagement, retention, and conversion patterns. The platform competed in the behavioral analytics space alongside companies like Amplitude and Mixpanel. In 2018, Interana was acquired by Scuba Analytics, which integrated Interana's technology and team into its own continuous intelligence platform. The acquisition marked the end of Interana as an independent entity, though its core technology and approach to behavioral analytics continued under the Scuba brand.