Interana

Pioneer in interactive behavioral analytics for large-scale event data, later absorbed into Scuba Analytics

Interana was a behavioral analytics company founded to solve the challenge of analyzing large-scale, time-series event data at speed and scale. The platform allowed data analysts and product teams to ask complex behavioral questions across billions of events in seconds, without requiring pre-aggregated data models or SQL expertise. Its core innovation was an actor-based query engine that could trace the actions of individual users, devices, or entities across time, making it particularly powerful for product analytics, user journey analysis, and operational intelligence. Interana gained traction among technology companies and enterprises that needed to understand how users interacted with their products at massive scale. Its ability to perform interactive, ad-hoc queries on raw event data — rather than relying on pre-built dashboards or slow batch processing — differentiated it from traditional business intelligence tools and early-generation analytics platforms. The company raised venture funding and built a customer base that included major technology firms and media companies. In 2018, Interana was acquired by Scuba Analytics, which absorbed the platform and its technology into its own behavioral analytics offering, continuing to operate under the Scuba brand at scuba.io. The Interana brand was retired following the acquisition, with its technology and team forming the foundation of Scuba Analytics' expanded product capabilities. The website formerly associated with Interana no longer operates as a distinct destination.