Borrell Associates

Leading provider of local advertising market research and forecasting

Borrell Associates is a leading research and consulting firm that provides market intelligence, forecasting, and benchmarking services focused on local advertising markets. Founded by Gordon Borrell, the company specializes in tracking advertising spending trends across traditional and digital media channels, with particular emphasis on local and regional markets. The firm serves media companies, agencies, technology vendors, and advertisers with proprietary research, data products, and strategic advisory services. Borrell Associates is widely recognized in the advertising industry for its comprehensive local advertising forecasts and market analysis. The company produces regular reports on advertising trends, including digital advertising adoption, local media spending patterns, and emerging advertising technologies. Their research covers various advertising channels including digital, broadcast, print, and out-of-home media, making them a valuable resource for understanding the evolving local advertising landscape. The firm's clients include major media companies, television and radio broadcasters, newspapers, digital publishers, and advertising technology companies seeking to understand market opportunities and competitive dynamics in local advertising markets. Borrell Associates' data and insights help organizations make informed decisions about market entry, product development, sales strategies, and investment priorities in the rapidly changing advertising ecosystem.