Chartio
C · Marketing TechnologyDefunctChartio made data exploration and visualization accessible to non-technical users through its Visual SQL interface, enabling teams to create dashboards and reports without deep SQL expertise while connecting to multiple data sources.
Last updated Feb 8, 2026
- Industry
- Business Intelligence and Analytics
- Business Model
- SaaS
- Target Market
- SMB and Mid-Market
- Employee Count
- 51-200
- Funding
- $21M
- Revenue Range
- $10M-$50M
- Stock Symbol
- N/A
- Parent Company
- Atlassian
- API Available
- Yes
Market Position
Mid-market cloud BI platform focused on ease of use and data democratization
Overview
Chartio was a cloud-based business intelligence and data visualization platform founded in 2010 that enabled organizations to connect to multiple data sources, explore data, and create interactive dashboards without requiring extensive SQL knowledge. The company positioned itself as a user-friendly BI tool that democratized data access across organizations through its Visual SQL interface and drag-and-drop functionality. While not strictly an AdTech company, Chartio served many AdTech and marketing technology companies by helping them visualize campaign performance, user analytics, and business metrics. In March 2021, Chartio was acquired by Atlassian and subsequently shut down its service in March 2022, with Atlassian redirecting users to alternative BI solutions.
Products & Features
Visual SQL
Drag-and-drop interface for building queries without writing SQL code
Data Explorer
Interactive tool for exploring and understanding data structures
Dashboard Builder
Tool for creating and sharing interactive dashboards
Data Pipeline
ETL functionality for transforming and preparing data
Key Features
Visual SQL query builderMulti-source data connectionsInteractive dashboardsCollaborative data explorationScheduled reports and alertsEmbedded analyticsCustom chart typesData pipeline transformations
Use Cases
Marketing campaign performance trackingSales analytics and reportingProduct usage analyticsCustomer behavior analysisFinancial reportingOperational dashboardsExecutive KPI monitoring
Customer Segments
SaaS companiesE-commerce businessesMarketing agenciesAdTech companiesStartups and growth-stage companiesData-driven teams