Split.io enables engineering teams to safely release features with feature flags while measuring business impact through built-in experimentation, reducing deployment risk and accelerating innovation.
Last updated Feb 21, 2026 by AI Enrichment
Leading feature experimentation and feature flag management platform
Split.io is a feature delivery platform that combines feature flags with experimentation capabilities to help software teams control feature releases and measure their impact. The platform enables continuous delivery and experimentation at scale, allowing companies to deploy features to specific user segments, run A/B tests, and make data-driven decisions about product development. While not strictly an AdTech company, Split.io serves many technology companies including those in the AdTech space, providing infrastructure for feature management and experimentation that can be applied to advertising technology products and platforms. The company was acquired by Harness in 2021 and now operates as part of Harness's software delivery platform portfolio.
Dynamic feature toggles for controlling feature releases and rollouts
Built-in A/B testing and multivariate testing capabilities
Analytics and metrics tracking to measure feature performance
Real-time feature flag synchronization across distributed systems