Walmart and Magnite Signal Retail Media’s Next Phase

Walmart’s new partnership with Magnite may signal a broader shift in how retail media networks operate. Rather than requiring advertisers to work within retailer-controlled ecosystems, companies are increasingly looking to make their first-party data available across the platforms agencies already use. For multi-location brands and agencies, the move points toward a more interoperable future for […] Walmart and Magnite Signal Retail Media’s Next Phase first appeared on Street Fight.