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Kristen Williams

Dealmaker

Kristen Williams serves as SVP of Strategic Partnerships at Magnite, the largest independent omnichannel sell-side platform in programmatic advertising. In this role, she is responsible for cultivating and expanding high-value relationships with publishers, technology partners, and platform allies that strengthen Magnite's position across CTV, display, video, and audio channels. Williams brings extensive experience in business development and partnership strategy within the digital advertising and ad technology space. Her career has spanned roles focused on building revenue-generating alliances and go-to-market strategies at the intersection of media and technology, with a particular emphasis on programmatic supply-side dynamics. At Magnite, she operates at a senior leadership level during a pivotal period for the company, which was formed through the merger of Rubicon Project and Telaria and has since expanded through acquisitions including SpotX and SpringServe. Her work in strategic partnerships is central to Magnite's growth strategy as the programmatic landscape evolves around CTV and privacy-first identity solutions.

Last updated Oct 11, 2026 by ATDb automated enrichment · Connections updated Oct 12, 2026

Role
SVP, Strategic Partnerships
Company
Based
New York, New York, United States
Connections
1

AI-drafted from public sources1 source cited

Years in industry
15 years

Bio

Kristen Williams serves as SVP of Strategic Partnerships at Magnite, the largest independent omnichannel sell-side platform in programmatic advertising. In this role, she is responsible for cultivating and expanding high-value relationships with publishers, technology partners, and platform allies that strengthen Magnite's position across CTV, display, video, and audio channels. Williams brings extensive experience in business development and partnership strategy within the digital advertising and ad technology space. Her career has spanned roles focused on building revenue-generating alliances and go-to-market strategies at the intersection of media and technology, with a particular emphasis on programmatic supply-side dynamics. At Magnite, she operates at a senior leadership level during a pivotal period for the company, which was formed through the merger of Rubicon Project and Telaria and has since expanded through acquisitions including SpotX and SpringServe. Her work in strategic partnerships is central to Magnite's growth strategy as the programmatic landscape evolves around CTV and privacy-first identity solutions.

Expertise & education

Expertise

Strategic PartnershipsProgrammatic AdvertisingSell-Side Platforms (SSP)Connected TV (CTV)Business DevelopmentPublisher MonetizationAd TechnologyOmnichannel Advertising

Speaking topics

Programmatic Partnerships and Ecosystem StrategyCTV and Streaming MonetizationSell-Side Platform Innovation

Recognition

Notable achievements

  • Elevated to SVP of Strategic Partnerships at Magnite, the largest independent SSP in programmatic advertising
  • Instrumental in building partnership frameworks during Magnite's rapid growth phase following its mergers with Telaria, SpotX, and SpringServe
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