Leveraged blockchain technology to bring transparency, reduce fraud, and improve reconciliation efficiency in the digital advertising supply chain.
Last updated Feb 12, 2026 by AI Enrichment
- Industry
- Blockchain-based Ad Verification and Transparency
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 11-50
- Parent Company
- Tremor International (now Nexxen)
- API Available
- Limited
Market Position
Pioneer in blockchain-based advertising solutions, acquired by major AdTech platform
Overview
MetaX (formerly adRise) was an advertising technology company that specialized in blockchain-based solutions for digital advertising. The company focused on creating transparency, trust, and efficiency in the digital advertising supply chain through distributed ledger technology. MetaX developed products aimed at solving critical issues in programmatic advertising such as ad fraud, lack of transparency, and inefficient reconciliation processes. The company was notable for being an early pioneer in applying blockchain technology to advertising challenges, working with major brands and agencies to test and implement blockchain solutions for ad verification and supply chain transparency. MetaX was acquired by Tremor International (now Nexxen) in 2019, and its technology was integrated into the parent company's advertising platform to enhance transparency and fraud prevention capabilities across the programmatic advertising ecosystem.
Products & Features
adChain
Blockchain-based protocol for validating and tracking digital advertising impressions across the supply chain
MetaX Protocol
Distributed ledger solution for ad verification, fraud detection, and supply chain transparency
Key Features
Blockchain-based ad verificationSupply chain transparencyFraud detection and preventionAutomated reconciliationImmutable audit trailsReal-time impression validation
Use Cases
Ad fraud preventionSupply chain transparency verificationAutomated financial reconciliationBrand safety verificationImpression validation
Customer Segments
Advertisers and BrandsAdvertising AgenciesPublishersAd Tech Platforms