Basic Attention Token

Leading blockchain-based advertising token integrated with privacy-focused browser

Basic Attention Token (BAT) is a blockchain-based digital advertising platform and cryptocurrency token built on the Ethereum blockchain. Created by Brave Software, Inc., BAT aims to revolutionize digital advertising by creating a more efficient, transparent, and privacy-focused ecosystem that directly connects advertisers, publishers, and users. The token is integrated into the Brave browser, which blocks traditional ads and trackers by default while offering users the option to view privacy-respecting ads in exchange for BAT rewards. BAT addresses fundamental problems in the digital advertising industry including ad fraud, privacy violations, and inefficient middlemen that consume significant portions of advertising budgets. The platform uses blockchain technology to create a transparent ledger of attention metrics, allowing advertisers to pay for verified user attention while users maintain control over their data and can earn rewards for their attention. Publishers receive a larger share of advertising revenue compared to traditional models, creating a more equitable three-way marketplace.