FraudScore

Ad fraud detection platform serving advertisers, ad networks, and publishers

FraudScore is an ad fraud detection and prevention platform that serves the digital advertising ecosystem by identifying and blocking invalid traffic across advertising campaigns. The company utilizes machine learning algorithms and big data analytics to detect various forms of ad fraud including bot traffic, click fraud, impression fraud, and other forms of invalid traffic that waste advertiser budgets. By providing real-time monitoring and detailed analytics, FraudScore helps advertisers, ad networks, and publishers maintain traffic quality and ensure their marketing spend reaches genuine users. The platform operates in the ad verification and fraud prevention segment of the AdTech industry, competing in a market where ad fraud represents billions of dollars in annual losses for advertisers globally. FraudScore's technology analyzes traffic patterns, user behavior, device fingerprints, and other signals to distinguish between legitimate users and fraudulent activity, providing actionable insights through comprehensive reporting dashboards.