Followerwonk

Followerwonk is a specialized social media analytics platform focused exclusively on Twitter/X audience intelligence and analytics. The platform serves marketers, social media managers, and businesses by providing sophisticated tools to analyze Twitter audiences, search through user bios, compare follower bases, and track engagement patterns and follower growth over time. Its core capabilities enable users to conduct deep audience research, identify influencers, perform competitive analysis, and generate comprehensive reports on follower demographics, location data, activity patterns, and social authority metrics. Originally developed as an independent tool, Followerwonk was acquired by Moz, a prominent SEO software company, to enhance their digital marketing suite with social media analytics capabilities. The acquisition allowed Followerwonk to benefit from Moz's resources and market presence while maintaining its focused approach to Twitter analytics. In recent years, the platform has undergone significant operational transitions, being spun back out as an independent entity to concentrate specifically on Twitter/X analytics as a standalone service. This strategic shift has allowed Followerwonk to maintain its niche specialization in the evolving social media analytics landscape, particularly as Twitter transformed into X and the social media monitoring market continued to mature.