Followerwonk

Followerwonk is a specialized social media analytics platform that focuses exclusively on Twitter/X analytics and audience intelligence. Originally developed as an independent tool, Followerwonk was acquired by Moz, a leading SEO software company, to complement their digital marketing suite. The platform enables marketers, social media managers, and businesses to gain deep insights into Twitter audiences by searching through Twitter bios, comparing follower bases, analyzing engagement patterns, and tracking follower growth over time. The tool has become particularly valuable for influencer identification, competitive analysis, and audience research on Twitter. Followerwonk's core functionality includes the ability to search Twitter bios for specific keywords to find relevant users, compare up to three Twitter accounts to identify overlapping followers and unique audiences, and generate detailed reports on follower demographics including location, activity patterns, and social authority scores. Following Moz's acquisition, the platform has experienced various transitions in ownership and operational structure, with the tool being spun back out as an independent entity in recent years to focus specifically on Twitter analytics as a standalone service.