Union Metrics
Provides deep, actionable social media analytics that go beyond vanity metrics to help brands understand audience behavior and optimize content performance across major social platforms.
Last updated Feb 8, 2026
- Industry
- Social Media Analytics
- Business Model
- SaaS
- Target Market
- SMB, Mid-Market, Enterprise
- Employee Count
- 11-50
- Funding
- acquired
- API Available
- Limited
Market Position
Established player in social media analytics with focus on actionable insights and comprehensive reporting
Overview
Union Metrics is a social media analytics platform that provides measurement, insights, and reporting solutions for brands, agencies, and marketers. The company specializes in delivering actionable intelligence across major social networks including Twitter, Instagram, and Facebook, helping organizations understand audience behavior, content performance, and campaign effectiveness beyond basic vanity metrics. Union Metrics positions itself in the social media analytics segment of the broader AdTech ecosystem, focusing on helping marketing teams make data-driven decisions about their social media strategies. The platform is known for its detailed reporting capabilities and user-friendly interface that makes complex social media data accessible to marketers of varying technical skill levels. The company serves a range of clients from small businesses to enterprise brands seeking to optimize their social media presence and ROI.
Products & Features
Twitter Analytics
Comprehensive Twitter account and hashtag analytics with audience insights and engagement metrics
Instagram Analytics
Instagram account performance tracking, content analysis, and audience demographics
Facebook Analytics
Facebook page and content performance measurement with engagement tracking
Social Media Reports
Automated reporting tools for creating professional social media performance reports
Key Features
Cross-platform social media analyticsHashtag tracking and analysisAudience demographic insightsContent performance measurementCompetitive benchmarkingAutomated reportingHistorical data analysisEngagement metrics tracking
Use Cases
Social media campaign performance measurementHashtag campaign tracking and analysisAudience behavior and demographics analysisContent strategy optimizationCompetitive social media benchmarkingInfluencer identification and trackingSocial media ROI reporting
Customer Segments
BrandsMarketing agenciesSocial media managersDigital marketersPR professionalsSmall to medium businessesEnterprise companies