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Brief
Socialinsider

Socialinsider

Social Media Analyticssocialinsider.io

Socialinsider enables agencies and brands to track, analyze, and benchmark their social media performance against competitors across multiple platforms with automated reporting and actionable insights.

Last updated Jun 23, 2026 by the ATDb Editorial Team

Founded
2015
HQ
Bucharest, Romania
Connections
6

At a glance

Employees
11-50
Funding
$0
6integrations

About

Specialized social media analytics platform focused on competitive benchmarking and cross-platform reporting

Socialinsider is a social media analytics and competitive intelligence platform that serves marketing agencies, brands, and social media professionals. The company provides comprehensive analytics tools that enable users to track performance metrics, benchmark against competitors, and generate detailed reports across major social media platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube. The platform distinguishes itself through its focus on competitive analysis and cross-platform benchmarking capabilities. As part of the broader MarTech and social media management ecosystem, Socialinsider positions itself as a specialized analytics solution rather than a full-suite social media management platform. The company targets agencies and brands that need deep analytical insights and competitive intelligence to inform their social media strategies. With its emphasis on data visualization, automated reporting, and competitor tracking, Socialinsider serves as a decision-support tool for social media marketers looking to optimize their content strategies and demonstrate ROI to stakeholders.

Business model

SaaS

Target market

SMB and Mid-Market

What they offer

  • Social Media Analytics

    Comprehensive analytics dashboard tracking performance metrics across Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube

  • Competitive Benchmarking

    Tools to track and compare performance against competitors with industry benchmarks and insights

  • Automated Reporting

    Customizable white-label reports that can be automated and scheduled for clients and stakeholders

  • Content Analysis

    Deep dive into content performance with insights on post types, engagement patterns, and optimal posting times

  • Campaign Tracking

    Monitor and measure the effectiveness of social media campaigns with hashtag and campaign-specific analytics

Key features

Cross-platform social media analyticsCompetitor tracking and benchmarkingAutomated white-label reportingEngagement rate analysisContent performance insightsHashtag trackingAudience demographics analysisHistorical data accessCustom date range comparisonsExport capabilities (PDF, Excel, PowerPoint)

Use cases

Agency client reporting and performance trackingCompetitive social media intelligenceSocial media strategy optimizationContent performance analysisCampaign effectiveness measurementInfluencer and brand partnership evaluationCross-platform social media benchmarkingROI demonstration for social media activities

Customer segments

Digital marketing agenciesSocial media managersBrand marketing teamsEnterprise marketing departmentsSmall to medium-sized businessesSocial media consultantsContent creators and influencers

Tech & specs

Technology stack

Social media platform APIsCloud infrastructureData visualization librariesRESTful API

Security & compliance

GDPR

Deployment

Cloud

API

Yes

Corporate history
  1. 2015 · Founded
Connection details
See integrations with Socialinsider (6)

Explore further

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