Scoop.it

Established content curation platform in the content marketing technology space

Scoop.it is a content curation and content marketing platform founded in 2011 that enables businesses and individuals to discover, curate, and publish relevant content across multiple channels. The platform uses AI-powered content discovery to help marketers find and share industry-specific content, positioning them as thought leaders while driving engagement and traffic. Scoop.it serves marketing teams, content marketers, and social media managers who need to maintain a consistent content presence without creating everything from scratch. While not a traditional AdTech company, Scoop.it operates in the broader marketing technology ecosystem, focusing on content marketing and social media management. The platform helps businesses amplify their content marketing efforts through curation, scheduling, and distribution tools. Scoop.it has evolved from a simple curation tool to a comprehensive content marketing solution that includes content suggestions, SEO optimization, and analytics to measure content performance and engagement.