Scoop.it enables businesses to maintain consistent, high-quality content presence by leveraging AI-powered content discovery and curation tools, reducing the time and resources needed for content marketing while establishing thought leadership.
Last updated Feb 21, 2026 by AI Enrichment
Established content curation platform in the content marketing technology space
Scoop.it is a content curation and content marketing platform founded in 2011 that enables businesses and individuals to discover, curate, and publish relevant content across multiple channels. The platform uses AI-powered content discovery to help marketers find and share industry-specific content, positioning them as thought leaders while driving engagement and traffic. Scoop.it serves marketing teams, content marketers, and social media managers who need to maintain a consistent content presence without creating everything from scratch. While not a traditional AdTech company, Scoop.it operates in the broader marketing technology ecosystem, focusing on content marketing and social media management. The platform helps businesses amplify their content marketing efforts through curation, scheduling, and distribution tools. Scoop.it has evolved from a simple curation tool to a comprehensive content marketing solution that includes content suggestions, SEO optimization, and analytics to measure content performance and engagement.
AI-powered content discovery and curation tools to find and share relevant industry content
Multi-channel publishing capabilities to distribute curated content across social media and blogs
Automated content recommendations based on topics and keywords
Performance tracking and engagement metrics for curated content