9 AdTech transitions in 2014
Companies acquired, rebranded, merged, or shut down in 2014.
Adometry was a marketing attribution and analytics platform that helped advertisers measure cross-channel campaign performance before being …
Acquired by Epsilon · 2014
Conversant is a personalized digital advertising platform that delivers individualized marketing experiences across devices, combining data,…
Acquired by Verve Group · 2014
Mobfox was a mobile advertising exchange and monetization platform that connected app publishers with advertisers through programmatic adver…
Acquired by Millennial Media · 2014
Nexage was a leading mobile advertising exchange and supply-side platform (SSP) that pioneered programmatic mobile advertising before being …
Acquired by Marin Software · 2014
Perfect Audience was a retargeting platform that enabled small and medium-sized businesses to run display and social media retargeting campa…
TagMan was a tag management system provider that helped enterprises manage marketing tags and pixels across digital properties before being …
Became Conversant · 2014
ValueClick was a leading performance-based digital advertising network that connected advertisers with publishers through cost-per-click and…
Merged into Yahoo · 2014
BrightRoll was a programmatic video advertising platform that pioneered automated video ad buying and selling before being acquired by Yahoo…
Merged into IBM iX · 2014
Columbus OH (with Chicago + NYC) digital agency acquired by IBM February 2016 and rebranded into IBM iX.