16 AdTech transitions in 2017
Companies acquired, rebranded, merged, or shut down in 2017.
Acquired · 2017
AppDynamics is a leading application performance management (APM) and IT operations analytics platform, now operating as a Cisco subsidiary,…
Acquired · 2017
Birst was a cloud-based business intelligence and analytics platform that was acquired by Infor in 2017 and integrated into their analytics …
Acquired by Zeta Global · 2017
Boomtrain was an AI-powered personalization platform that helped publishers and brands deliver individualized content recommendations across…
Evidon was a pioneering digital privacy and data transparency company that helped brands and publishers manage online tracking disclosures a…
Gigya was a Customer Identity and Access Management (CIAM) platform that helped brands manage consumer identities, social login, and consent…
Acquired · 2017
ion interactive was a SaaS platform that enabled marketers to create interactive content experiences without coding, acquired by ScribbleLiv…
Acquired by Khoros · 2017
Lithium Technologies was a leading customer engagement and social media management platform that helped brands build online communities and …
Acquired by Valassis · 2017
MaxPoint Interactive was a digital advertising platform that used hyperlocal targeting to connect national brands with local consumers, late…
Publisher data platform acquired by OpenX September 25 2017.
Acquired by Foursquare · 2017
Placed was a location analytics and measurement platform that tracked the impact of digital advertising on real-world store visits and consu…
Acquired by Dynata · 2017
Global market research and data collection company providing survey respondents and consumer insights through online panels.
Acquired by Sprout Social · 2017
Simply Measured was a social media analytics platform that provided brands and agencies with insights and reporting tools for social media p…
Acquired by IQVIA · 2017
Symphony Health was a healthcare data and analytics provider that delivered prescription and medical claims data insights to pharmaceutical …
Acquired by Nielsen Attribution · 2017
Visual IQ was a marketing attribution and analytics platform that helped advertisers measure cross-channel campaign performance before being…
Zemanta is a demand-side platform (DSP) and native advertising technology company, now operating as part of Outbrain, that enables programma…
Merged into PwC Digital Services · 2017
Stockholm brand strategy / innovation / digital agency (~50 employees), acquired by PwC May/June 2017.