33 AdTech transitions in 2024
Companies acquired, rebranded, merged, or shut down in 2024.
Twenty-eight AdTech industry transitions occurred in 2024, with 14 acquisitions, 13 shutdowns, and one rebrand. Notable closures included Amazon Ad Server, CrowdTangle, and Flurry Analytics, while Media.Monks underwent rebranding. Oracle Data Cloud emerged as the most connected entity with 161 connections across the industry's shifting landscape.
Acquired by BarkleyOKRP · 2024
Adlucent was a digital marketing technology company specializing in predictive marketing and paid search optimization for retailers and bran…
Artifact was an AI-powered news aggregation app founded by Instagram's co-founders that personalized content discovery before being shut dow…
Acquired by LoopMe · 2024
Chartboost is a leading mobile advertising and monetization platform specializing in in-app advertising for gaming and app developers, now o…
Habu was a leading data clean room platform acquired by LiveRamp in 2024 for $200M, enabling privacy-safe data collaboration across the adve…
Acquired by Interpublic Group · 2024
Intelligence Node was a retail pricing intelligence and competitive data analytics platform that helped brands and retailers optimize pricin…
Acquired by Webflow · 2024
Intellimize was an AI-powered website personalization and optimization platform that used machine learning to automatically test and persona…
Acquired by Equativ · 2024
Kamino Retail was a retail media technology platform that helped brands and retailers activate first-party data for targeted advertising acr…
Onfido is an AI-powered identity verification and authentication platform that helps businesses verify real user identities using document c…
Acquired · 2024
Orbital Insight was a geospatial analytics company that used satellite imagery and AI to provide location intelligence insights for various …
Acquired by Databricks · 2024
Tabular was an AdTech data management company that provided tools for organizing, analyzing, and activating advertising data across campaign…
Acquired by Hootsuite · 2024
Talkwalker is a leading social listening and consumer intelligence platform that helps brands monitor, analyze, and act on data from social …
Acquired by Stagwell Inc. · 2024
Team Epiphany was a New York-based multicultural marketing and experiential agency known for bridging brands with diverse, influential consu…
Acquired by PathFactory · 2024
Uberflip is a content experience platform that helps B2B marketers create, manage, and optimize personalized content hubs to accelerate buye…
Acquired · 2024
Viostream is an Australian enterprise video platform acquired by Kollective Technology, offering secure video hosting, streaming, and manage…
Became Monks · 2024
Media.Monks is a global digital transformation and marketing services company specializing in creative production, technology, and media ser…
Became VML · 2024
A global creative and technology agency that combines data, commerce, and experience to deliver end-to-end marketing solutions for major bra…
Merged into Amazon Ad Server · 2024
Sizmek was a leading independent ad serving and programmatic advertising platform that powered campaigns across display, video, mobile, and …
Shut down · 2024
Amazon Ad Server (formerly Sizmek) is Amazon's enterprise-grade ad serving and creative management platform, enabling advertisers and agenci…
Shut down · 2024
Crackle Plus is an ad-supported streaming platform and content distribution network offering free, premium video content to consumers while …
Shut down · 2024
CrowdTangle was a social media analytics tool acquired by Facebook November 2016 — provided journalists, researchers, and brands with monito…
Shut down · 2024
Flurry Analytics was a pioneering mobile app analytics platform that provided developers and marketers with deep insights into user behavior…
Shut down · 2024
Moat was a leading ad measurement and analytics platform acquired by Oracle for $850M in 2017, shut down in September 2024 as part of Oracle…
Shut down · 2024
Oracle Advertising was Oracle's adtech division offering data-driven advertising solutions, shut down by September 2024 after an 85% revenue…
Shut down · 2024
Oracle Data Cloud was Oracle's flagship data and audience intelligence platform for advertisers, combining BlueKai, Datalogix, Moat, and Gra…
Shut down · 2024
Oracle Moat was a leading digital advertising measurement and analytics platform that provided viewability, attention, and brand safety metr…
Shut down · 2024
Perfect Audience was a retargeting platform that enabled small and medium-sized businesses to run display and social media retargeting campa…
PromoteIQ was a retail media technology platform acquired by Microsoft in 2019 that enabled retailers to monetize their digital properties t…
Shut down · 2024
Salesforce DMP (formerly Krux) was a data management platform that enabled marketers to unify, segment, and activate audience data across di…
Shut down · 2024
Salesforce Social Studio was an enterprise social media management and listening platform, now sunset as Salesforce shifts social capabiliti…
Shut down · 2024
StackPath is a comprehensive edge computing platform provider that delivers integrated content delivery network (CDN) services, security sol…
Shut down · 2024
Music streaming service launched July 2023 (Indonesia, Brazil, Australia, Singapore, Mexico).