28 AdTech transitions in 2024

Adlucent was a digital marketing technology company specializing in predictive marketing and paid search optimization for retailers and bran…

Artifact was an AI-powered news aggregation app founded by Instagram's co-founders that personalized content discovery before being shut dow…

Habu was a leading data clean room platform acquired by LiveRamp in 2024 for $200M, enabling privacy-safe data collaboration across the adve…

Intelligence Node was a retail pricing intelligence and competitive data analytics platform that helped brands and retailers optimize pricin…

Intellimize was an AI-powered website personalization and optimization platform that used machine learning to automatically test and persona…

Kamino Retail was a retail media technology platform that helped brands and retailers activate first-party data for targeted advertising acr…

Onfido is an AI-powered identity verification and authentication platform that helps businesses verify real user identities using document c…

Orbital Insight was a geospatial analytics company that used satellite imagery and AI to provide location intelligence insights for various …

Tabular was an AdTech data management company that provided tools for organizing, analyzing, and activating advertising data across campaign…

Talkwalker is a leading social listening and consumer intelligence platform that helps brands monitor, analyze, and act on data from social …

Team Epiphany was a New York-based multicultural marketing and experiential agency known for bridging brands with diverse, influential consu…

AI observability + monitoring platform.

Uberflip is a content experience platform that helps B2B marketers create, manage, and optimize personalized content hubs to accelerate buye…

Viostream is an Australian enterprise video platform acquired by Kollective Technology, offering secure video hosting, streaming, and manage…

Media.Monks is a global digital transformation and marketing services company specializing in creative production, technology, and media ser…

Amazon Ad Server (formerly Sizmek) is Amazon's enterprise-grade ad serving and creative management platform, enabling advertisers and agenci…

CrowdTangle was a social media analytics tool acquired by Facebook November 2016 — provided journalists, researchers, and brands with monito…

Flurry Analytics was a pioneering mobile app analytics platform that provided developers and marketers with deep insights into user behavior…

InVision was a leading cloud-based design collaboration platform that helped product teams create interactive prototypes and streamline desi…

Moat was a leading ad measurement and analytics platform acquired by Oracle for $850M in 2017, shut down in September 2024 as part of Oracle…

Oracle Advertising was Oracle's adtech division offering data-driven advertising solutions, shut down by September 2024 after an 85% revenue…

Oracle BlueKai was a leading data management platform (DMP) that enabled marketers to collect, manage, and activate audience data for target…

Oracle Data Cloud was Oracle's flagship data and audience intelligence platform for advertisers, combining BlueKai, Datalogix, Moat, and Gra…

Music streaming service launched 2020.

Salesforce's data management platform (DMP) that enables marketers to unify customer data and create targeted audience segments for personal…

Salesforce Social Studio was an enterprise social media management and listening platform, now sunset as Salesforce shifts social capabiliti…

Sizmek was a leading independent ad serving and programmatic advertising platform that powered campaigns across display, video, mobile, and …

Music streaming service launched July 2023 (Indonesia, Brazil, Australia, Singapore, Mexico).