14 AdTech transitions in 2018

Adestra was an email marketing automation platform that provided sophisticated email campaign management and personalization tools before be…

Datanyze is a B2B sales intelligence and lead generation platform that provides technographic data and contact information to help sales and…

Glassdoor is a leading jobs and recruiting marketplace where employees anonymously review companies, salaries, and interview experiences, he…

Savo Group was a pioneer in sales enablement software, helping enterprise sales teams access, personalize, and deliver the right content at …

Cloud-based ETL (Extract, Transform, Load) platform that moves data from various sources into data warehouses for analytics.

SugarCRM is an AI-driven CRM platform that helps businesses build stronger customer relationships through intelligent sales, marketing, and …

Social media analytics and listening platform that provided enterprise brands with insights from social conversations and online content.

TrackMaven was a competitive intelligence and marketing analytics platform that helped brands analyze their marketing performance across dig…

A hospitality technology provider offering cloud-based solutions for hotels including reservations, revenue management, and digital marketin…

Digital asset management (DAM) platform acquired by Bynder, providing cloud-based solutions for organizing, managing, and distributing brand…

Weebly is a user-friendly website builder and eCommerce platform, now operating as part of Square (Block, Inc.), enabling small businesses a…

Xplenty was a cloud-based data integration and ETL platform that enabled businesses to build data pipelines without coding, later acquired b…

AppNexus was a leading independent programmatic advertising technology platform that powered real-time bidding and ad exchanges before being…

Videology was a video advertising platform that provided software for buying, selling, and optimizing video ad campaigns across TV and digit…