122 rebranded AdTech companies
AdTech companies that changed their name or identity.
Became WPP Production · 2026
Hogarth Worldwide is WPP's content production powerhouse — 10,000+ staff.
Became Apple Ads · 2025
Apple's advertising platform that enables app developers to promote their apps through paid search placements in the App Store across Apple …
GroupM is the world's largest media investment company, managing over $60 billion in annual media spend across multiple agency brands includ…
Became Comcast Advertising · 2025
Effectv, the television advertising sales division of Comcast, rebranded to Comcast Advertising's Media Solutions in April 2025, having conn…
Outbrain is a leading player in the Content Discovery space, providing personalized content recommendations to users across a network of pub…
Became Equativ · 2025
A native advertising platform specializing in omnichannel ad exchange technology and creative optimization for premium publishers and advert…
Became TikTok One · 2025
Creator-brand matchmaking platform.
Became Burson · 2024
BCW (Burson Cohn & Wolfe) was WPP's PR network formed 2018 from the merger of Burson-Marsteller + Cohn & Wolfe.
Became Burson · 2024
Hill & Knowlton was a major WPP PR agency dating to 1927.
Became JWP Connatix · 2024
JW Player is a leading video technology company that provides a comprehensive video platform for digital publishers, broadcasters, and enter…
Became Neptune Retail Solutions · 2024
Research Quotient, operating under the brand name Quotient, is a leading market research and analytics firm that bridges traditional researc…
Became Spotify Ads Manager · 2024
Spotify's self-service advertising platform that enables brands and agencies to create and manage audio and video ad campaigns across Spotif…
VMLY&R is a global marketing and communications agency that combines brand strategy, creative services, and customer experience solutions fo…
Became Rithum · 2024
CommerceHub is a leading e-commerce network platform that connects retailers, suppliers, and logistics providers to enable drop ship, market…
Became JWP Connatix · 2024
Connatix was a leading video technology and monetization platform for publishers that merged with JW Player in October 2024 to form JWP Conn…
Became Spotify for Creators · 2024
Podcaster creation/distribution/analytics platform that absorbed Anchor at the March 2023 Stream On event.
Became Spotify for Authors · 2024
Findaway was a digital audio distribution and technology platform that rebranded to Spotify for Authors after being acquired by Spotify in 2…
Became VML · 2024
VMLY&R Japan is the Tokyo-based arm of the global WPP-owned creative and customer experience agency, delivering integrated marketing, digita…
Became EssenceMediacom · 2023
Mediacom is a global media agency network and subsidiary of GroupM, specializing in media planning, buying, and performance optimization acr…
Became Salesforce Data 360 · 2023
Salesforce's customer data platform product that evolved into Salesforce Data Cloud — a real-time data lakehouse unifying customer data acro…
Became Microsoft Advertising · 2023
A comprehensive advertising technology platform offering programmatic buying, selling, and data management solutions for premium digital adv…
Became EssenceMediacom · 2023
Essence was a global data-driven media agency that merged with MediaCom in January 2023 to form EssenceMediacom, retiring the Essence brand …
Twitter, now rebranded as X, is a global social media and advertising platform that connects billions of users through real-time public conv…
Became LY Corporation · 2023
Yahoo Japan (now LY Corporation) is Japan's leading internet services company operating a major digital advertising platform, search engine,…
Became Nexxen · 2023
End-to-end video advertising platform providing programmatic solutions for publishers, advertisers, and content creators across CTV, mobile,…
Became Landor · 2023
Landor & Fitch is a global brand consultancy and design firm formed from the merger of Landor Associates and Fitch, offering end-to-end bran…
Became Accenture Song · 2022
Accenture Interactive was the digital marketing and experience agency arm of Accenture, which merged with Publicis Groupe's operations in 20…
Became Meta Ads · 2022
Meta's advertising platform enabling businesses to create and manage ad campaigns across Facebook, Instagram, Messenger, and Audience Networ…
Became Meta Audience Network · 2022
Meta's mobile advertising network that extends Facebook and Instagram ad campaigns to third-party apps and mobile websites.
Became Marketing Cloud Intelligence · 2022
A marketing intelligence and analytics platform that unifies data from multiple sources to provide actionable insights for marketers, now pa…
IRI is a global leader in big data, predictive analytics, and forward-looking insights for CPG, retail, and media companies to drive growth …
Became Dentsu Creative · 2022
Dentsu's creative advertising agency, retired in 2022 when consolidated into Dentsu Creative.
NPD Group was a leading market research and data analytics firm whose merger with IRI in 2022 gave rise to Circana, a new combined entity la…
Became Marketing Cloud Account Engagement · 2022
B2B marketing automation platform acquired by Salesforce in 2012, now operating as Salesforce Marketing Cloud Account Engagement.
Became Salesforce Marketing Cloud Personalization · 2022
Real-time personalization and interaction management platform that enables businesses to deliver individualized customer experiences across …
Became Equativ · 2022
Smart AdServer is a European ad serving and monetization platform specializing in programmatic advertising solutions for premium publishers …
Became Paramount+ · 2022
Predecessor name (Dec 2019 - Feb 2022) for the unified company that emerged from the December 4, 2019 CBS Corporation + Viacom Inc.
Became Warner Bros. Discovery · 2022
WarnerMedia was the AT&T-era name for the former Time Warner assets (2018-2022).
Became Flashtalking · 2022
4C Insights was a data science and media technology company that rebranded to Scope3 after pivoting to focus on carbon measurement and susta…
Became Dentsu Creative · 2022
Isobar was a global digital agency network known for commerce, experience design, and technology-driven marketing — rebranded into Dentsu Cr…
Became Adobe Marketo Measure · 2022
Bizible was a B2B marketing attribution platform that helped marketers connect revenue to marketing touchpoints — now rebranded as Marketo M…
Became Dentsu Creative · 2022
Dentsu Group digital agency formed January 2016 by merging Dentsu iX with Isobar Japan.
Became Meta for Business · 2022
Meta's advertising platform enabling businesses to create, manage, and optimize ad campaigns across Facebook, Instagram, Messenger, and Audi…
Became Stagwell Inc. · 2021
Canadian-American marketing holding company (1980-2021); merged into Stagwell August 23, 2021.
Became LG Ads Solutions · 2021
Alphonso is a TV data and measurement company that uses Automatic Content Recognition (ACR) technology to track viewing behavior across smar…
Became Disney Streaming · 2021
Historical (2018-2021) brand for Disney's BAMTech-derived technology subsidiary.
Kenshoo (now Skai) is a leading AI-powered advertising platform enabling marketers to plan, execute, and optimize campaigns across search, s…
Became Optimizely · 2021
Episerver was a leading digital experience platform (DXP) provider that rebranded to Optimizely in 2021 after merging with the experimentati…
Became Magnite · 2020
Rubicon Project was a leading programmatic advertising technology company that operated one of the largest independent sell-side platforms (…
Became Matterkind · 2020
Cadreon was IPG Mediabrands' addressable advertising platform launched 2010.
DataXu was a programmatic marketing platform that provided software for omnichannel campaign planning, execution, and optimization before be…
Became Dentsu International · 2020
Network operating from 2013 (post-Aegis acquisition) to 2020 when rebranded to Dentsu International.
Telaria was a leading sell-side video ad management platform that merged with Rubicon Project in 2020 to form Magnite, the largest independe…
Became Salesforce Interaction Studio · 2020
Real-time personalization and customer data platform that delivers individualized experiences across web, email, and mobile channels.
Became Wunderkind · 2020
BounceX (now Wunderkind) is a behavioral marketing platform that identifies anonymous website visitors and delivers personalized, triggered …
Became Neptune Retail Solutions · 2020
News Corp shopper-marketing subsidiary (1988-2020).
Became Microsoft Advertising · 2019
Microsoft's search advertising platform that enables advertisers to reach audiences across Bing, Yahoo, MSN, and the Microsoft Advertising N…
Became Effectv · 2019
AudienceXpress is a performance-based advertising sales product within Comcast Advertising, focused on remnant-level multiscreen TV inventor…
Became Effectv · 2019
Comcast's local cable advertising sales arm 2002-2018, rebranded to Effectv in 2019 along with AudienceXpress consolidation.