138 rebranded AdTech companies
AdTech companies that changed their name or identity.
Became Media.Monks · 2022
Engineering and digital transformation consultancy acquired by S4 Capital and merged into Media.Monks in 2022.
Became Media.Monks · 2022
XX Artists was a creator-focused talent management and brand partnership platform that has since rebranded, connecting social media influenc…
Became Meta Platforms · 2021
Meta Platforms' flagship social networking platform and one of the world's largest digital advertising ecosystems, connecting billions of us…
Became Basis Technologies · 2021
Enterprise advertising software platform that was acquired by SteelHouse in 2017, providing workflow automation and campaign management solu…
Became Stagwell Inc. · 2021
Canadian-American marketing holding company (1980-2021); merged into Stagwell August 23, 2021.
SpotX was a leading video advertising platform and SSP that was acquired by Magnite in 2021 for $1.17B and has since been folded into Magnit…
Vungle was a leading in-app video advertising platform that merged into Liftoff to form one of the largest independent mobile marketing plat…
Became LG Ads Solutions · 2021
Alphonso is a TV data and measurement company that uses Automatic Content Recognition (ACR) technology to track viewing behavior across smar…
Became Disney Streaming · 2021
Historical (2018-2021) brand for Disney's BAMTech-derived technology subsidiary.
Became Optimizely · 2021
Episerver was a leading digital experience platform (DXP) provider that rebranded to Optimizely in 2021 after merging with the experimentati…
Became Angi Inc. · 2021
HomeAdvisor is a digital marketplace connecting homeowners with local home service professionals, using pay-per-lead advertising to monetize…
Kenshoo (now Skai) is a leading AI-powered advertising platform enabling marketers to plan, execute, and optimize campaigns across search, s…
Became Media.Monks · 2021
Programmatic media and advanced data services company founded in 2012 in San Francisco.
Became VistaCreate · 2021
Crello was a graphic design platform for non-designers that rebranded to VistaCreate in 2021 after being acquired by Vista (formerly VistaPr…
Became FGS Global · 2021
Finsbury Glover Hering is a global strategic communications and public relations consultancy advising corporations, institutions, and indivi…
Became Media.Monks · 2021
Multicultural marketing and culture agency that joined the unified Media.Monks brand in August 2021 as part of the consolidation of all 24 S…
FireEye was a publicly traded cybersecurity company specializing in threat intelligence and incident response (founded 2004, acquired Mandia…
Became dbt Labs · 2021
Fishtown Analytics, now rebranded as dbt Labs, pioneered the dbt (data build tool) framework that transformed how data analysts and engineer…
Became Dentsu Group Inc. · 2020
Dentsu is one of the world's largest advertising and media agency groups, offering integrated marketing, media, creative, and data-driven so…
Became Magnite · 2020
Rubicon Project was a leading programmatic advertising technology company that operated one of the largest independent sell-side platforms (…
Became Matterkind · 2020
Cadreon was IPG Mediabrands' addressable advertising platform launched 2010.
DataXu was a programmatic marketing platform that provided software for omnichannel campaign planning, execution, and optimization before be…
Became Dentsu International · 2020
Network operating from 2013 (post-Aegis acquisition) to 2020 when rebranded to Dentsu International.
Telaria was a leading sell-side video ad management platform that merged with Rubicon Project in 2020 to form Magnite, the largest independe…
Became Salesforce Interaction Studio · 2020
Real-time personalization and customer data platform that delivers individualized experiences across web, email, and mobile channels.
Became Wunderkind · 2020
BounceX (now Wunderkind) is a behavioral marketing platform that identifies anonymous website visitors and delivers personalized, triggered …
Became Scholz & Friends Family · 2020
Commarco GmbH was a German marketing-services holding group (Scholz & Friends, deepblue networks, gkk DialogGroup) acquired by WPP in 2011, …
Became Neptune Retail Solutions · 2020
News Corp shopper-marketing subsidiary (1988-2020).
Became Microsoft Advertising · 2019
Microsoft's search advertising platform that enables advertisers to reach audiences across Bing, Yahoo, MSN, and the Microsoft Advertising N…
Became Effectv · 2019
AudienceXpress is a performance-based advertising sales product within Comcast Advertising, focused on remnant-level multiscreen TV inventor…
Became Effectv · 2019
Comcast's local cable advertising sales arm 2002-2018, rebranded to Effectv in 2019 along with AudienceXpress consolidation.
Became Marketo Engage · 2019
Leading marketing automation platform acquired by Adobe in 2018, providing engagement marketing software for B2B and B2C marketers.
Became Rakuten Advertising · 2019
Rakuten Marketing is a global affiliate marketing and performance marketing platform that connects advertisers with publishers to drive cust…
Became Publicis Sapient · 2019
Sapient was a global technology and consulting firm specializing in digital transformation, marketing services, and technology solutions, no…
Became Brandwatch · 2019
Falcon.io was a unified social media management platform that merged listening, publishing, advertising, and analytics into a single tool — …
Became Kantar · 2019
Millward Brown was a leading global market research and brand consultancy that rebranded as Kantar Millward Brown and later merged into Kant…
AppNexus was a leading independent programmatic advertising technology platform that powered real-time bidding and ad exchanges before being…
Became Google Ad Manager · 2018
DoubleClick was a pioneering ad technology company that developed ad serving and management platforms before being acquired by Google in 200…
Became Wunderman Thompson · 2018
J.
Became WarnerMedia · 2018
Time Warner was a global media and entertainment conglomerate that was acquired by AT&T in 2018 and rebranded as WarnerMedia, retiring the T…
Became Burson · 2018
BCW (Burson Cohn & Wolfe) was WPP's PR network formed 2018 from the merger of Burson-Marsteller + Cohn & Wolfe.
Became TikTok · 2018
Musical.ly was a Chinese-developed lip-sync/music video app.
Became Wunderman Thompson · 2018
JWT Dublin is the Irish outpost of the legendary J.
Became Wunderman Thompson · 2018
JWT Japan is the Tokyo-based arm of J.
Became Adobe Commerce · 2018
An open-source e-commerce platform providing merchants with flexible shopping cart systems and control over their online store's look, conte…
Became Wunderman Thompson · 2018
Global digital marketing and customer experience agency that merged with Thompson to form Wunderman Thompson, now part of VML.
Became Adobe Experience Cloud · 2017
Adobe's integrated marketing technology platform that combines analytics, advertising, content management, and personalization tools for ent…
Became Telaria · 2017
Tremor Video was a New York video advertising technology company (founded 2005, NYSE IPO 2013) that sold its demand-side business in 2015, r…
Became Salesforce Commerce Cloud · 2016
Cloud-based eCommerce platform acquired by Salesforce in July 2016 for $2.8B and rebranded as Salesforce Commerce Cloud.
Became Criteo Retail Media · 2016
HookLogic was an early commerce-media platform acquired by Criteo in November 2016 for $250M.
Became Dentsu Isobar · 2016
Isobar Japan is the Japanese arm of the global Isobar digital agency network, delivering integrated digital marketing, creative technology, …
Became Disney Streaming Services · 2015
MLB Advanced Media spin-off founded 2015, focused on OTT video streaming technology.
Became Index Exchange · 2015
Toronto-based ad-network founded 2001.
Became Quotient Technology · 2015
Coupons.com was a leading digital coupon and promotional platform that connected consumers with brands through printable and digital coupons…
Became Conversant · 2014
ValueClick was a leading performance-based digital advertising network that connected advertisers with publishers through cost-per-click and…
Cloud-based web application security and DDoS protection service, now part of Imperva's application security platform.
Became Oracle Marketing Cloud · 2013
Content marketing platform acquired by Oracle in October 2013.
Became Salesforce Marketing Cloud · 2013
Cloud-based digital marketing automation platform acquired by Salesforce in July 2013 for $2.5B and rebranded as the foundation of Salesforc…
Became Mediaocean · 2012
MediaBank was a leading media management and financial software provider for advertisers and agencies that merged with Donovan Data Systems …