122 rebranded AdTech companies
AdTech companies that changed their name or identity.
Became Microsoft Advertising · 2019
Microsoft's search advertising platform that enables advertisers to reach audiences across Bing, Yahoo, MSN, and the Microsoft Advertising N…
Became Effectv · 2019
AudienceXpress is a performance-based advertising sales product within Comcast Advertising, focused on remnant-level multiscreen TV inventor…
Became Effectv · 2019
Comcast's local cable advertising sales arm 2002-2018, rebranded to Effectv in 2019 along with AudienceXpress consolidation.
Became Marketo Engage · 2019
Leading marketing automation platform acquired by Adobe in 2018, providing engagement marketing software for B2B and B2C marketers.
Became VML · 2019
A global creative and technology agency that combines data, commerce, and experience to deliver end-to-end marketing solutions for major bra…
Became Kantar · 2019
Millward Brown was a leading global market research and brand consultancy that rebranded as Kantar Millward Brown and later merged into Kant…
Became Publicis Sapient · 2019
Sapient was a global technology and consulting firm specializing in digital transformation, marketing services, and technology solutions, no…
AppNexus was a leading independent programmatic advertising technology platform that powered real-time bidding and ad exchanges before being…
Became Google Ad Manager · 2018
DoubleClick was a pioneering ad technology company that developed ad serving and management platforms before being acquired by Google in 200…
Became Wunderman Thompson · 2018
J.
Became WarnerMedia · 2018
Time Warner was a global media and entertainment conglomerate that was acquired by AT&T in 2018 and rebranded as WarnerMedia, retiring the T…
Became TikTok · 2018
Musical.ly was a Chinese-developed lip-sync/music video app.
Became Adobe Commerce · 2018
An open-source e-commerce platform providing merchants with flexible shopping cart systems and control over their online store's look, conte…
Became Wunderman Thompson · 2018
Global digital marketing and customer experience agency that merged with Thompson to form Wunderman Thompson, now part of VML.
Became Wunderman Thompson · 2018
JWT (J.
Became Wunderman Thompson · 2018
JWT Dublin is the Irish outpost of the legendary J.
Became Wunderman Thompson · 2018
JWT Japan is the Tokyo-based arm of J.
Became Adobe Experience Cloud · 2017
Adobe's integrated marketing technology platform that combines analytics, advertising, content management, and personalization tools for ent…
Became Salesforce Commerce Cloud · 2016
Cloud-based eCommerce platform acquired by Salesforce in July 2016 for $2.8B and rebranded as Salesforce Commerce Cloud.
Became Criteo Retail Media · 2016
HookLogic was an early commerce-media platform acquired by Criteo in November 2016 for $250M.
Became Dentsu Isobar · 2016
Isobar Japan is the Japanese arm of the global Isobar digital agency network, delivering integrated digital marketing, creative technology, …
SpotX was a leading video advertising platform and SSP that was acquired by Magnite in 2021 for $1.17B and has since been folded into Magnit…
Became Disney Streaming Services · 2015
MLB Advanced Media spin-off founded 2015, focused on OTT video streaming technology.
Became Index Exchange · 2015
Toronto-based ad-network founded 2001.
Became Conversant · 2014
ValueClick was a leading performance-based digital advertising network that connected advertisers with publishers through cost-per-click and…
Became Oracle Marketing Cloud · 2013
Content marketing platform acquired by Oracle in October 2013.
Became Salesforce Marketing Cloud · 2013
Cloud-based digital marketing automation platform acquired by Salesforce in July 2013 for $2.5B and rebranded as the foundation of Salesforc…
Became Mediaocean · 2012
MediaBank was a leading media management and financial software provider for advertisers and agencies that merged with Donovan Data Systems …
Became Oracle Marketing Cloud · 2012
Social media marketing platform acquired by Oracle in May 2012 for $300M.
Became Mediaocean · 2012
Founding predecessor of Mediaocean (DDS, founded 1967).
Became Razorfish · 2008
Avenue A was a pioneering digital advertising agency and ad management platform that became one of the largest interactive agencies in the e…
Rebranded · successor unknown
Admix was a pioneering in-game advertising platform that merged with Landvault in June 2022, rebranding as Landvault and pivoting to web3 an…
Became Oracle CX Cloud
Oracle Marketing Cloud was Oracle's comprehensive marketing automation and data management platform that operated as a distinct brand until …
Provable (formerly Integral Ad Science) provides digital ad verification and optimization solutions to ensure brand safety, ad fraud prevent…
Became Yahoo DSP
Verizon Media DSP was a demand-side platform that enabled programmatic advertising across Yahoo's properties and the broader web before bein…
Became Edgio
Verizon Media Platform (formerly Verizon Digital Media Services) was a CDN and streaming media delivery platform that evolved through multip…
Vungle was a leading in-app video advertising platform that merged into Liftoff to form one of the largest independent mobile marketing plat…
Amobee was a leading omnichannel advertising platform that rebranded to Tremor International's Nexxen in 2023, having previously served as S…
Became Rithum
ChannelAdvisor is a cloud-based e-commerce platform that helps brands and retailers optimize their online sales across marketplaces, digital…
Became Google Analytics
Google's free mobile and web analytics platform built into Firebase, offering unlimited event tracking and deep integration with Google Ads …
Became Edgio
Limelight Networks was a leading CDN and edge cloud services provider that rebranded to Edgio in 2022 after merging with Edgecast.
Became Media.Monks
Metric Theory is a digital advertising agency specializing in paid media management and optimization across search, social, and programmatic…
Became Roku Ads Manager
OneView is a programmatic advertising technology platform specializing in converged TV advertising solutions that bridge traditional linear …
Became Verizon Media Platform
Verizon Digital Media Services was Verizon's CDN and digital media delivery platform, later rebranded as Verizon Media (now part of Yahoo) a…
Became Brandwatch
Falcon.io was a unified social media management platform that merged listening, publishing, advertising, and analytics into a single tool — …
Mavrck is an all-in-one influencer marketing platform that helps enterprise brands discover, activate, and measure influencer campaigns at s…
Became Customers.ai
MobileMonkey (now rebranded as Customers.ai) was a leading chatbot and multi-channel marketing automation platform that helped businesses en…
Became Zoho Analytics
Zoho Reports was a self-service business intelligence and reporting platform that was rebranded as Zoho Analytics in 2017, continuing to ser…
Became HUMAN Security
White Ops (now HUMAN Security) was a cybersecurity company specializing in bot fraud detection and prevention, protecting digital advertisin…
Toronto-based avatar/comic startup acquired by Snap March 2016 for $64M.
Became Assembly
Amsterdam connected-commerce agency.
Became Media.Monks
Multicultural marketing and culture agency that joined the unified Media.Monks brand in August 2021 as part of the consolidation of all 24 S…
Became FGS Global
Finsbury Glover Hering is a global strategic communications and public relations consultancy advising corporations, institutions, and indivi…
FireEye was a publicly traded cybersecurity company specializing in threat intelligence and incident response (founded 2004, acquired Mandia…
Became dbt Labs
Fishtown Analytics, now rebranded as dbt Labs, pioneered the dbt (data build tool) framework that transformed how data analysts and engineer…
Became watsonx Orchestrate
IBM's enterprise-grade conversational AI platform that enables businesses to build and deploy AI-powered virtual assistants and chatbots acr…
Became watsonx.ai
IBM Watson Studio is an enterprise AI and machine learning platform for building, training, and deploying models, not primarily an AdTech so…
Rebranded · successor unknown
Cloud-based web application security and DDoS protection service, now part of Imperva's application security platform.
Became Media.Monks
Toronto-based digital design and production studio that joined MediaMonks in March 2021 as part of the consolidation under the Media.Monks b…
Became Media.Monks
Programmatic media and advanced data services company founded in 2012 in San Francisco.