Scholz & Friends Family

A leading German marketing-services holding group offering integrated creative, digital, and dialogue marketing capabilities through a portfolio of specialized agencies.

Scholz & Friends Family is a German marketing-services holding group that brings together a portfolio of specialized agencies under one roof. The group includes Scholz & Friends (a full-service creative agency), Blumberry, deepblue networks, gkk DialogGroup, and Ressourcenreich, each offering distinct capabilities across creative, digital, dialogue marketing, and communications disciplines. The holding entity was formerly named Commarco GmbH until it was renamed Scholz & Friends Family in July 2020. The group operates primarily in the German-speaking market and broader European region, serving clients across a wide range of industries with integrated marketing and communications solutions. Its constituent agencies collaborate to deliver end-to-end marketing services, from brand strategy and creative development to digital performance and CRM-driven dialogue marketing. Scholz & Friends Family positions itself as a multi-specialist holding that combines the agility of boutique agencies with the breadth of a larger network. The group's structure allows clients to access complementary expertise across its member agencies, making it a notable independent force in the German marketing-services landscape.