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Brief
Scholz & Friends was acquired by WPP plc.

Scholz & Friends

Creative Advertising & Brand CommunicationsAgency

Scholz & Friends delivers integrated, culturally resonant creative campaigns combining strategic brand thinking with award-winning execution across all media channels in Europe.

Last updated Jun 25, 2026 by ATDb automated enrichment

Founded
1981
HQ
Hamburg, Berlin, Germany
Parent
Connections
2

At a glance

Employees
501-1000
Revenue
$50M-$150M
1integrations1corporate family

About

One of Germany's top independent creative agency networks with strong pan-European presence, particularly dominant in the DACH region.

Scholz & Friends is a leading German creative agency network founded in Hamburg, with a strong reputation for innovative and award-winning advertising campaigns. The agency offers a full spectrum of creative services including brand strategy, integrated communications, digital marketing, film production, and public relations. With offices across major European cities including Berlin, Hamburg, Vienna, and Zurich, the network serves a diverse portfolio of blue-chip clients across various industries. The agency has built its reputation on combining strategic thinking with creative excellence, producing campaigns that resonate across traditional and digital media channels. Scholz & Friends is particularly known for its work in Germany and the broader DACH region, where it competes with both global holding company networks and independent agencies. Its integrated approach allows clients to access a full suite of communications services under one roof. Scholz & Friends became part of the Serviceplan Group, one of Europe's largest independent agency groups, which significantly expanded its resources and reach. This partnership has strengthened its position in the European market while maintaining its creative identity and heritage. The agency continues to be a significant player in the European advertising landscape, known for culturally resonant campaigns and strategic brand-building capabilities.

Business model

Agency

Target market

Enterprise

What they offer

  • Brand Strategy

    Comprehensive brand positioning, identity development, and long-term brand architecture consulting.

  • Integrated Advertising Campaigns

    Full-service campaign development spanning TV, print, out-of-home, digital, and social media.

  • Digital Marketing

    Digital strategy, content creation, social media management, and performance marketing services.

  • Film & Content Production

    In-house production capabilities for TV commercials, branded content, and digital video.

  • Public Relations

    Strategic PR and communications services to complement advertising campaigns.

  • Design & Visual Identity

    Corporate design, packaging, and visual identity systems for brands.

Key features

Integrated creative and strategic services under one roofStrong European and DACH market expertiseAward-winning creative output recognized at Cannes, D&AD, and EffieMulti-office network across Germany, Austria, and SwitzerlandCross-channel campaign execution from concept to productionDeep cultural understanding of German-speaking markets

Use cases

National brand launch campaigns in German-speaking marketsPan-European integrated advertising campaignsCorporate rebranding and visual identity overhaulsDigital transformation of traditional advertising strategiesPublic sector and social awareness campaignsProduct launch communications across multiple channels

Customer segments

Large German and European corporationsFMCG and consumer goods brandsAutomotive manufacturersFinancial services companiesRetail and e-commerce brandsPublic sector and government organizations

Tech & specs

Technology stack

Adobe Creative SuiteDigital production toolsSocial media management platformsData analytics and insights platformsProject management and collaboration software

Security & compliance

GDPR

Deployment

On-premise

API

No

Corporate history
  1. 1981 · Founded
Connection details

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