Scholz & Friends

One of Germany's leading independent-heritage creative agency networks, now operating within the WPP group via Commarco, with strong pan-European reach

Acquired by WPP through its purchase of Commarco GmbH in 2011, Scholz & Friends is one of Germany's most respected creative agency networks, with a strong presence across European markets. The agency delivers integrated communications solutions spanning brand strategy, advertising, digital marketing, and public relations, serving a broad range of national and international clients from its base in Berlin and offices across Europe. Founded in Hamburg in 1981 by Jürgen Scholz, the agency built its reputation on bold creative thinking and strategic depth, growing into a multi-office network with locations in cities including Berlin, Hamburg, Vienna, and Zurich. Its work spans traditional and digital channels, making it a full-service partner for brands seeking cohesive, cross-platform campaigns. Within the WPP ecosystem — held through the intermediate Commarco GmbH holding structure — Scholz & Friends occupies a distinctive position as a creatively led European agency with deep roots in the German-speaking market. The agency competes with other major European creative networks and continues to be recognized for award-winning campaigns and its ability to blend strategic rigor with compelling creative execution.