144 rebranded AdTech companies
AdTech companies that changed their name or identity.
Became Conversant · 2014
ValueClick was a leading performance-based digital advertising network that connected advertisers with publishers through cost-per-click and…
Cloud-based web application security and DDoS protection service, now part of Imperva's application security platform.
Became Oracle Marketing Cloud · 2013
Content marketing platform acquired by Oracle in October 2013.
Became Salesforce Marketing Cloud · 2013
Cloud-based digital marketing automation platform acquired by Salesforce in July 2013 for $2.5B and rebranded as the foundation of Salesforc…
Became Mediaocean · 2012
MediaBank was a leading media management and financial software provider for advertisers and agencies that merged with Donovan Data Systems …
Became Oracle Marketing Cloud · 2012
Social media marketing platform acquired by Oracle in May 2012 for $300M.
Became Mediaocean · 2012
Founding predecessor of Mediaocean (DDS, founded 1967).
Became Razorfish · 2008
Avenue A was a pioneering digital advertising agency and ad management platform that became one of the largest interactive agencies in the e…
Became Oracle CX Cloud
Oracle Marketing Cloud was Oracle's comprehensive marketing automation and data management platform that operated as a distinct brand until …
Became Yahoo DSP
Verizon Media DSP was a demand-side platform that enabled programmatic advertising across Yahoo's properties and the broader web before bein…
Amobee was a leading omnichannel advertising platform that rebranded to Tremor International's Nexxen in 2023, having previously served as S…
Became Rithum
ChannelAdvisor is a cloud-based e-commerce platform that helps brands and retailers optimize their online sales across marketplaces, digital…
Became Google Analytics
Google's free mobile and web analytics platform built into Firebase, offering unlimited event tracking and deep integration with Google Ads …
Became Media.Monks
Metric Theory is a digital advertising agency specializing in paid media management and optimization across search, social, and programmatic…
Became Roku Ads Manager
OneView is a programmatic advertising technology platform specializing in converged TV advertising solutions that bridge traditional linear …
Became Verizon Media Platform
Verizon Digital Media Services was Verizon's CDN and digital media delivery platform, later rebranded as Verizon Media (now part of Yahoo) a…
Became Media.Monks
Toronto-based digital design and production studio that joined MediaMonks in March 2021 as part of the consolidation under the Media.Monks b…
Became Customers.ai
MobileMonkey (now rebranded as Customers.ai) was a leading chatbot and multi-channel marketing automation platform that helped businesses en…
Became Zoho Analytics
Zoho Reports was a self-service business intelligence and reporting platform that was rebranded as Zoho Analytics in 2017, continuing to ser…
Rebranded · successor unknown
Loyalty and marketing-services company; its Epsilon marketing division (which housed Conversant) was sold to Publicis in 2019.
Toronto-based avatar/comic startup acquired by Snap March 2016 for $64M.
Rebranded · successor unknown
Disney Media Networks is The Walt Disney Company's television and streaming media division, encompassing ABC, ESPN, Disney Channel, and Free…
Became watsonx Orchestrate
IBM's enterprise-grade conversational AI platform that enables businesses to build and deploy AI-powered virtual assistants and chatbots acr…
Became watsonx.ai
IBM Watson Studio is an enterprise AI and machine learning platform for building, training, and deploying models, not primarily an AdTech so…