TikTok Creator Marketplace

Was TikTok's native first-party creator-brand matchmaking platform, now succeeded by TikTok One

TikTok Creator Marketplace (TTCM) was ByteDance's official platform for facilitating partnerships between brands and TikTok creators. Launched in 2019, it provided advertisers and marketers with tools to discover creators, analyze audience demographics, manage campaign collaborations, and track performance metrics — all within a self-serve environment native to the TikTok ecosystem. The platform gave brands access to a curated pool of TikTok creators with verified analytics, enabling data-driven influencer selection and streamlined campaign execution at scale. At its peak, TikTok Creator Marketplace served as one of the most significant influencer marketing platforms in social media, leveraging TikTok's explosive global growth to connect brands with creators across virtually every content vertical. Its deep integration with TikTok's first-party data gave it a competitive edge over third-party influencer platforms, offering authentic audience insights and direct in-platform campaign management that external tools could not replicate. In April 2025, ByteDance sunset TikTok Creator Marketplace and consolidated its creator economy and advertising tools under TikTok One, a unified platform designed to bring together creator discovery, branded content, and advertising solutions into a single interface. The transition reflected ByteDance's broader strategy to streamline its monetization and marketing offerings as TikTok matured as an advertising platform. The functionality and creator network previously housed in TTCM now operates under the TikTok One brand.