Vivvix

Was a top-tier US competitive ad intelligence provider before being absorbed by MediaRadar in late 2023

Vivvix was a competitive advertising intelligence company that emerged as a major force in ad spend tracking and creative monitoring across the United States. The company was formed through the combination of Kantar's North American advertising intelligence business (formerly known as Kantar Media Ad Intelligence) and CMAG, a political advertising tracking firm. Vivvix offered comprehensive cross-media ad spend data, creative assets, and competitive intelligence spanning television, digital, print, radio, and out-of-home channels, serving advertisers, agencies, media owners, and political researchers. At its peak, Vivvix positioned itself as one of the most comprehensive sources of competitive ad intelligence in the US market, tracking billions of dollars in advertising activity and maintaining an extensive creative library. Its political ad tracking capabilities through the CMAG unit were particularly notable, making it a go-to resource for political campaigns, advocacy groups, and journalists covering election advertising. The platform served a broad range of clients including Fortune 500 brands, major media agencies, broadcasters, and political organizations. In November 2023, MediaRadar acquired Vivvix, including its North American operations and the CMAG political tracking unit. Following the acquisition, the Vivvix brand was absorbed into MediaRadar, which integrated Vivvix's data assets and capabilities into its own competitive advertising intelligence platform. The combined entity strengthened MediaRadar's position as a leading provider of advertising intelligence in North America, effectively ending Vivvix's existence as a standalone brand.