Vivvix

Acquired

Sourced & current · updated Jul 3, 2026Website

Vivvix was Kantar Group's advertising-intelligence business, launched in January 2023 by combining Kantar Media's syndicated competitive ad-intelligence with Numerator's creative-ad data. In November 2023, MediaRadar acquired Vivvix's North American unit (including the CMAG political-ad tracker) and has since fully absorbed the Vivvix brand ('MediaRadar, formerly Vivvix').