Vivvix

Acquired

New York, New York, United States · Founded 2022

201-500 employees

Sourced & current · updated Jul 20, 2026Website

Vivvix was a leading competitive advertising intelligence platform formed from the merger of Kantar's US ad intelligence assets and CMAG, before being acquired by MediaRadar in November 2023 and absorbed into that brand.

Where they sit

Stack tier: Infrastructure & Data (B)

Data & AnalyticsMarketing Analytics

Was a top-tier US competitive ad intelligence provider before being absorbed by MediaRadar in late 2023

Ownership

Parent: MediaRadar