5 AdTech transitions in 2013
Companies acquired, rebranded, merged, or shut down in 2013.
Adap.tv was a pioneering video advertising platform that provided programmatic buying and selling solutions for digital video advertising be…
Eloqua is Oracle's B2B marketing automation platform, enabling enterprise marketers to orchestrate complex, data-driven campaigns across mul…
SiteScout was the first self-serve advertising platform for buying online banner ad space in real-time, pioneering programmatic display adve…
Became Salesforce Marketing Cloud · 2013
Cloud-based digital marketing automation platform acquired by Salesforce in July 2013 for $2.5B and rebranded as the foundation of Salesforc…
Merged into PwC · 2013
Miami digital experience agency (~120 consultants), acquired by PwC 2013.