25 AdTech transitions in 2022
Companies acquired, rebranded, merged, or shut down in 2022.
Adyoulike is a leading native advertising platform that connects publishers and advertisers through AI-powered, contextually relevant ad pla…
Acquired by Spotify Technology · 2022
Chartable was a podcast analytics and attribution platform that helped publishers and advertisers measure podcast audience growth and ad per…
Acquired · 2022
Dovetale was an influencer marketing platform acquired by Shopify in 2019, offering brands tools to discover, manage, and measure influencer…
Edgecast was a leading CDN and edge cloud platform provider that delivered content delivery, security, and streaming solutions before being …
Acquired · 2022
Helpshift is an AI-powered customer service platform specializing in in-app and digital support, acquired by Keywords Studios in 2023 to ser…
Acquired · 2022
Kustomer is an AI-powered customer service CRM platform that unifies customer conversations, data, and workflows across channels to deliver …
Acquired · 2022
Leadfeeder (now part of Dealfront) is a B2B website visitor identification platform that reveals which companies are visiting your website, …
Acquired by LinkedIn Marketing Solutions · 2022
Oribi was a no-code marketing analytics platform that helped businesses track conversions and user behavior without requiring developer reso…
Acquired by HUMAN Security · 2022
PerimeterX (now HUMAN Security) was a leading bot detection and web application security platform that protected websites, mobile apps, and …
Acquired · 2022
Visual user-generated content (UGC) platform that helps e-commerce brands collect, curate, and display customer photos and videos to drive c…
Acquired · 2022
Ping Identity is an enterprise identity security company providing intelligent identity solutions that enable secure, seamless digital exper…
Acquired by Spotify Ad Analytics · 2022
Podsights was a leading podcast advertising measurement platform acquired by Spotify in 2022, providing attribution and analytics tools that…
Acquired by Index Exchange · 2022
Machine-learning company acquired by Index Exchange June 8 2022 — IX's first acquisition.
Splitbee was a lightweight web analytics and A/B testing platform designed for modern web applications, acquired by Vercel in 2022.
Streamlit is an open-source Python framework that lets data scientists and ML engineers build and share interactive web apps with minimal co…
Acquired · 2022
Zaloni was a data management platform provider specializing in data lake governance, data cataloging, and self-service analytics — acquired …
Became Accenture Song · 2022
Accenture Interactive was the digital marketing and experience agency arm of Accenture, which merged with Publicis Groupe's operations in 20…
Became Marketing Cloud Account Engagement · 2022
B2B marketing automation platform acquired by Salesforce in 2012, now operating as Salesforce Marketing Cloud Account Engagement.
Became Equativ · 2022
Smart AdServer is a European ad serving and monetization platform specializing in programmatic advertising solutions for premium publishers …
Became Paramount+ · 2022
Predecessor name (Dec 2019 - Feb 2022) for the unified company that emerged from the December 4, 2019 CBS Corporation + Viacom Inc.
Düsseldorf digital agency acquired by IBM March 2016 and rebranded into IBM iX.
Merged · 2022
Pixlee was a user-generated content (UGC) and influencer marketing platform that helped brands collect, curate, and display authentic custom…
Shut down · 2022
Chartio was a cloud-based business intelligence and data visualization platform that enabled non-technical users to explore and analyze data…