36 AdTech transitions in 2019
Companies acquired, rebranded, merged, or shut down in 2019.
AgilOne was a customer data platform and predictive marketing analytics solution that helped retailers unify customer data and deliver perso…
Alooma was a cloud data pipeline platform that enabled businesses to integrate, transform, and stream data into their data warehouses in rea…
Acquired by ServiceNow · 2019
Appsee was a mobile analytics platform specializing in qualitative user behavior insights through session recordings and touch heatmaps befo…
Apptimize was a mobile A/B testing and feature management platform that helped product teams optimize app experiences across iOS, Android, a…
Acquired by Tripledot Studios · 2019
Mobile gaming studio (Clockmaker, Funky Bay).
Cadence13 was a premium podcast network and advertising sales company that specialized in branded content and host-read advertising for podc…
Acquired · 2019
CAKE is a performance marketing software platform that provides tracking, attribution, and analytics tools for affiliate networks, advertise…
Acquired · 2019
VMware Carbon Black is a leading cloud-native endpoint security platform that protects organizations against advanced cyber threats using be…
Acquired · 2019
Contactually was a CRM and relationship intelligence platform designed for real estate professionals and small businesses to manage client r…
Acquired · 2019
Cxense was a data management and personalization platform that provided content intelligence and programmatic advertising solutions for digi…
Acquired by ZoomInfo · 2019
DiscoverOrg (now ZoomInfo) was a leading B2B sales intelligence platform providing accurate contact and account data to help sales and marke…
Acquired by LinkedIn Marketing Solutions · 2019
Cross-device identity resolution platform that pioneered probabilistic matching technology to connect users across mobile, desktop, and tabl…
Acquired · 2019
Dynamic Yield is an AI-powered personalization platform that helps brands deliver individualized experiences across web, mobile, email, and …
Acquired by Bazaarvoice · 2019
Influenster is a product discovery and reviews platform that connects consumers with brands through sampling campaigns and authentic user-ge…
Acquired by Aki Technologies · 2019
Janrain was a pioneer in Customer Identity and Access Management (CIAM), enabling brands to manage consumer identities, social login, and fi…
Acquired · 2019
Kapost was a B2B content operations platform that helped marketing teams manage the entire content lifecycle, from strategy and creation to …
Acquired by Dun & Bradstreet · 2019
Lattice Engines was a B2B predictive analytics and sales intelligence platform that used AI to help companies identify and prioritize sales …
Mautic is an open-source marketing automation platform that empowers businesses to manage email campaigns, lead nurturing, and customer jour…
Acquired · 2019
Mintigo was a B2B predictive marketing and sales intelligence platform that used machine learning to help companies identify and prioritize …
Nanigans was a performance advertising platform specializing in Facebook and Instagram ad optimization before being acquired by Skai (former…
Acquired · 2019
Ooyala was a video technology platform that provided online video publishing, analytics, and monetization solutions before being acquired an…
Acquired by SiriusXM Media · 2019
Pandora is a pioneering internet radio and music streaming platform known for its Music Genome Project-powered personalized radio stations, …
Acquired by SiriusXM Media · 2019
Pandora Media was a pioneering internet radio and music streaming platform that revolutionized personalized audio advertising before being a…
Percolate was a marketing content management and orchestration platform that helped enterprise brands plan, create, and distribute marketing…
Acquired by Sisense · 2019
Data analytics and business intelligence platform that was acquired by Sisense in 2019, enabling data-driven teams to analyze and visualize …
Acquired by SugarCRM · 2019
Salesfusion was a marketing automation platform designed for small to mid-sized B2B companies, acquired by Sugar CRM in 2016.
SendGrid is a cloud-based email delivery platform acquired by Twilio, providing transactional and marketing email infrastructure for develop…
Acquired by Salesforce · 2019
Tableau is a leading data visualization and business intelligence platform, now a Salesforce subsidiary, that helps organizations explore, a…
Acquired by Verve Group · 2019
Ubimo was a location intelligence and mobile advertising platform that leveraged real-world location data to enable targeted advertising cam…
Usabilla is a customer feedback and Voice of Customer (VoC) platform that helps enterprises collect, analyze, and act on user feedback acros…
Became Microsoft Advertising · 2019
Microsoft's search advertising platform that enables advertisers to reach audiences across Bing, Yahoo, MSN, and the Microsoft Advertising N…
Became Effectv · 2019
Comcast's local cable advertising sales arm 2002-2018, rebranded to Effectv in 2019 along with AudienceXpress consolidation.
Became VML · 2019
A global creative and technology agency that combines data, commerce, and experience to deliver end-to-end marketing solutions for major bra…
Israeli SDK-management + brand-safety platform acquired by AppLovin July 9 2019 to bolster MAX brand safety.
Chitika was a search-targeted online advertising network that served billions of ads monthly to publishers outside of Google's ecosystem, sp…